BetterUp

Senior Partner Marketing Manager

Austin, TX · Senior

Sponsorship not specifiedDetected 27 days ago

RecruitingHRISResearchLeadershipCommunicationMentoring

About the role

As that motion matures, additional partnerships with leading enterprise software platforms are on the roadmap.
This role reports to the VP of Product Marketing and works in close partnership with Demand Generation, Creative, and Events within Marketing, while maintaining direct and regular comms with the Channel team.
Key cross-functional partnerships include Sales and Services teams, as well as the Product organization to ensure the channel motion is integrated into how BetterUp goes to market end to end.

Responsibilities

Build and maintain a library of joint assets that BetterUp and partner field teams can use for every buyer conversation including one-pagers, outcomes briefs, technical overviews, short videos a partner rep can forward to open a door.
You will build them and keep them current as products and messaging evolve.
Own planning, execution, and on-the-ground activation for partner events: major conferences like Workday Rising (15,000+ attendees), partner QBRs, Customer Experience Center activations, and targeted joint customer events.
After the event, you'll need to stay close to the field to drive pipeline follow-through.
Design and execute co-marketing programs with each partner's marketing counterpart.
Own those relationships directly by surfacing joint program opportunities, aligning on investments, and earning the reputation as the partner their team wants to go to market with.
Manage co-marketing budget and vendor relationships. Track spend, manage SOWs with production partners, and make clear-eyed calls about what to invest in, what to repeat, and what to cut.
Own quarterly co-marketing planning with partner stakeholders and report on results to leadership across pipeline, content performance, and program outcomes.
You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee.

Requirements

A track record of creating field-ready content across audiences - executive, business decision maker, and technical buyer - that sales teams on both sides actually use
Comfort navigating two sales cultures simultaneously and adapting your approach to each
You use AI as a force multiplier, and you can show your work.
Our team thrives at the intersection of human expertise and AI capability.
8-10+ years in partner marketing, channel marketing, or alliances, with direct experience building go-to-market motions alongside major enterprise software companies
Experience standing up a partner marketing function or program from scratch - you know what it takes to build infrastructure before there's a template to follow
Experience owning event strategy and execution at scale, including on-the-ground activation at large partner conferences
Fluency in co-sell and channel dynamics: how quota retirement works, what motivates a partner's field rep, and what it takes to earn mindshare in a competitive partner ecosystem
Strong executive presence and the communication skills to represent BetterUp credibly with senior leaders at large enterprise partners
How you work
You think in structures. When a problem is ambiguous you don't wait for someone to hand you the framework. You build it, pressure-test it, and bring a clear point of view to the table.
You use AI as a force multiplier, and you can show your work. You're not using it to go faster on work that shouldn't exist. You're using it to raise the quality ceiling on what one person can produce: first drafts, research synthesis, asset iteration, program planning. In the interview process, we'll ask you to demonstrate how you work with AI, not just describe it.
You build systems, not one-offs. The asset library you build can be used by a partner field rep in Dallas who has never met you. The program you design can run again next quarter without starting from scratch.
AI at BetterUp

Nice to have

Experience with enterprise SaaS, HCM, or workforce technology is a significant plus

Compensation

A competitive compensation plan with opportunity for advancement

Benefits

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
Medical, dental, and vision insurance
Flexible paid time off
Learning and Development stipend
The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits.
As part of this role, you'll be eligible for an annual bonus.
Base salary is determined by job-related experience, education/training, residence location, as well as market indicators.

Company info

Build a joint customer story pipeline. Identify candidate customers, work with AEs and partner counterparts to secure approvals, and produce assets across formats for use at events, in digital channels, and in executive briefings.
At BetterUp, we compensate our employees fairly for their work.

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This listing is sourced directly from BetterUp's careers page and normalized into a canonical job model.