Praytell

Praytell

Senior Content Strategist (Social & Platform Strategy)

New York, New York, United States · Senior

Sponsorship not specified$90k-$115kDetected 10 days ago
Content MarketingContent CalendarsLeadershipCommunicationCollaborationWriting

About the role

  • As a Senior Content Strategist, you will: Lead social and content strategy across assigned accounts Develop monthly organic social briefs, content strategy inputs, content calendar guidance, and platform/channel direction Translate client goals, audience behavior, cultural signals, and platform shifts into clear content direction Bring a POV on what brands should post, test, stop doing, or push further Write briefs that creative and creator teams can actually use Build social-first briefs for monthly content, campaigns, creators, and CGC Turn insights, trends, performance learnings, and audience tension into useful creative direction Clarify platform roles, audience behaviors, formats, hooks, messages, and reasons to believe Review and sharpen creative Partner with Creative on concept reviews and pressure-test ideas for platform fit, brand fit, audience relevance, and clarity Guide feedback on hooks, formats, pacing, product integration, messaging, and social behavior Know when to push, when to clarify, and when to get out of the way Turn reporting into next steps Partner with Analytics on monthly organic social reports and campaign recaps Translate performance data into clear takeaways, implications, and recommendations Connect reporting learnings back into briefs, calendars, creator feedback, and client guidance Stay close to platforms and culture Track relevant shifts across TikTok, Instagram, YouTube Shorts, Threads, Reddit, Pinterest, LinkedIn, and other platforms as needed Bring forward timely, brand-relevant ideas without forcing brands into places they do not belong Support client and agency collaboration Explain the "why" behind content direction, platform recommendations, creative feedback, and optimizations Help connect organic social to broader earned, creator, paid, and integrated campaign work Work closely with Creative, Analytics, PR, Influencer/Creator, Account, Paid Media, and Project Management.
  • Lead social and content strategy across assigned accounts Develop monthly organic social briefs, content strategy inputs, content calendar guidance, and platform/channel direction Translate client goals, audience behavior, cultural signals, and platform shifts into clear content direction Bring a POV on what brands should post, test, stop doing, or push further Write briefs that creative and creator teams can actually use Build social-first briefs for monthly content, campaigns, creators, and CGC Turn insights, trends, performance learnings, and audience tension into useful creative direction Clarify platform roles, audience behaviors, formats, hooks, messages, and reasons to believe Review and sharpen creative Partner with Creative on concept reviews and pressure-test ideas for platform fit, brand fit, audience relevance, and clarity Guide feedback on hooks, formats, pacing, product integration, messaging, and social behavior Know when to push, when to clarify, and when to get out of the way Turn reporting into next steps Partner with Analytics on monthly organic social reports and campaign recaps Translate performance data into clear takeaways, implications, and recommendations Connect reporting learnings back into briefs, calendars, creator feedback, and client guidance Stay close to platforms and culture Track relevant shifts across TikTok, Instagram, YouTube Shorts, Threads, Reddit, Pinterest, LinkedIn, and other platforms as needed Bring forward timely, brand-relevant ideas without forcing brands into places they do not belong Support client and agency collaboration Explain the "why" behind content direction, platform recommendations, creative feedback, and optimizations Help connect organic social to broader earned, creator, paid, and integrated campaign work Work closely with Creative, Analytics, PR, Influencer/Creator, Account, Paid Media, and Project Management.
  • What You Bring 4-6 years of experience in social media strategy, content strategy, digital strategy or integrated communications Agency, social agency, PR agency, creative agency, influencer agency or content studio experience strongly preferred Strong understanding of organic social and how content behaves across TikTok, Instagram, YouTube Shorts, Threads, LinkedIn and other relevant platforms Deep fluency in short-form video, including creator-led content and influencer work Experience writing social briefs, content briefs, monthly content plans, creator/UGC briefs, campaign inputs or channel strategies Can spot what is actually happening in culture, not just what is loud online, and translate it into ideas a brand has a real reason to act on Curiosity and working knowledge of how emerging communities and platforms (Reddit, Twitch, WhatsApp, etc.) are shaping consumer engagement Skilled at partnering with analytics teams to interpret social performance metrics and turn them into practical optimization guidance Strong writing skills for briefs, POVs, reporting commentary, client decks and internal recommendations Comfortable sharing a clear POV in internal and client conversations Ability to manage multiple accounts, timelines, reviews and deliverables without losing the thread Love a sharp brief, a strong hook and a TikTok concept that feels native to the platform Creative enough to push the work, organized enough to keep it moving and practical enough to know the difference Compensation, Benefits & Perks Beyond the role itself, we've built a place that genuinely shows up for its people - and that comes through in how we think about benefits and the overall employee experience.

Responsibilities

  • We create culture-driven, integrated work that earns attention, sparks conversation and makes people… well, give a shit.
  • What we do have is a genuine commitment to getting better - evolving how we work, support our people and build the kind of agency we want to be, together.
  • If curiosity drives you, ownership excites you and "what if we?" feels more like a life mantra than a question - we'd love to hear from you.
  • A short, client-agnostic assignment designed to help us better understand how you think, approach challenges and tackle the work.

Compensation

  • $90,000 - $115,000 (This range reflects the minimum and maximum compensation for the role.

Benefits

  • Candidates who complete the exercise will receive a stipend via electronic gift card.

Company info

  • August 2026 Who We Are We are an equal opportunity employer.
  • We welcome all people and do not discriminate - period.
  • All qualified applicants will receive consideration for employment in accordance with federal, state and local laws.
  • We prohibit workplace harassment and discrimination of any kind and are committed to building an inclusive workplace in every location where we operate.
  • Offer Target Start Date: August 2026 Who We Are We are an

Equal opportunity

  • equal opportunity employer.
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