Instructure

Sr. Field Marketing Manager - NORAM Higher Education

US-REMOTE · Senior · Full-time

Sponsorship not specifiedDetected 21 days ago

Project ManagementStakeholder ManagementSalesforceLogisticsLeadershipCommunicationCollaboration

About the role

Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
And that's where you come in: Instructure is home to a family of products that serve learners and institutions at every stage - and Parchment is central to how we show up in the higher education market.
You work closely with sales, SDRs, product marketing, and the broader marketing team to make sure every event moves the business forward.

Manage all vendor relationships end-to-end: booth designers, swag companies, venues, A/V, and other suppliers - negotiating contracts and holding partners accountable to timelines and quality
Develop event and campaign briefs that connect tactics to outcomes, not just logistics
Define success metrics for each event before it happens and report on results after - pipeline influenced, meetings booked, leads generated
Partner with sales, SDRs, and product marketing to align on goals, coordinate pre- and post-event follow-up, and drive outcomes beyond the event floor
Manage all operational and administrative functions: pre-event planning meetings, stakeholder communication, materials ordering, and Salesforce campaign tracking
You execute flawlessly. Contracts, budgets, vendors, booth builds, swag - nothing falls through the cracks.
You spot problems before they become fires. You manage risk proactively and bring solutions, not just status updates.
Demonstrated ability to manage a complex events portfolio independently, from strategy through execution
Experience managing budgets, vendor contracts, and external partners - booth designers, swag suppliers, venues, and more
A culture rooted in inclusivity, support, and meaningful connection

You know the difference between a busy event calendar and an effective one.
You know that events are a means to a business outcome, and you keep that in view at every stage.
A track record of tying event investment to pipeline metrics and reporting outcomes to senior stakeholders
Proficiency in Asana, Google Suite, and Salesforce

Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

Flexible work culture.
Generous time off, including local holidays and our annual "Dim the Lights" period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
Own the North America field events strategy for Parchment's higher education segment, including trade show sponsorships, owned events, and webinars
Five or more years of experience in field events marketing, preferably in B2B SaaS or the higher education sector
We offer competitive, meaningful benefits in every country where we operate.

This listing is sourced directly from Instructure's careers page and normalized into a canonical job model.