The New York Times

The New York Times

Director, Brand Marketing, Temporary

New York, NY · Director · Contract

Sponsorship not specified$93k-$99kDetected 1 day ago
Project ManagementBrand StrategyCadencePhotographyResearchLeadershipCommunicationCollaboration

About the role

  • The New York Times' Marketing team is looking for a Director, Brand Marketing to focus on The Athletic brand in a temporary capacity (6 months).
  • The Director, Brand Marketing sits at the intersection of marketing, product, insights, and editorial.
  • This is a hybrid role based in our New York City headquarters, reporting to the Vice President, Head of Marketing for The Athletic.

Responsibilities

  • Lead the development of brand campaign strategy and creative. Help to ensure a link between the brand strategy and the creative idea. Guide the development of the campaign creative execution, ensuring that all campaign elements work cohesively.
  • Be the driver and main contact for campaign development with internal and external creative leadership (in-house teams and our creative agency partners)
  • You will be accountable for adherence to internal processes and journalistic standards, alignment and collaboration with legal and photo editing partners, and coordination with the brand media lead.
  • Additionally, you will be responsible for quality control and ensuring the trafficking and launch in partnership with project management, media, and agency partners.
  • Collaborate on insight-driven campaign task briefs that inspire emotionally resonant creative work from our partner agencies and our teams
  • Collaborate with the Senior Manager, Brand Social and Influencer on strategies for applying organic social as a brand lever and approach for integrating organic social execution into holistic brand marketing efforts
  • Partner with The Athletic marketing leads and CMO to define the processes for cross functional team member and leadership management, partnering with project management on timelines, meeting cadence and structure and approval processes
  • Partner with Audience and Data Insights to turn consumer research into applicable insights, develop plans for how we will measure our marketing and analyze results for campaign optimization
  • Build trusted relationships with partners at The Athletic that facilitate collaboration on brand marketing campaigns
  • Support additional sub-brand (i.e. Cooking, Games, News) strategy efforts across the enterprise on an as-needed basis

Requirements

  • Experience with In-house Integrated Marketing
  • Experience with creative knowledge on high level of taste and sensibility when it comes to briefing, reviewing and guiding creative work
  • The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

Nice to have

  • Experience in sports marketing be it for a content or media property
  • Experience leading projects from conception, development to execution and measurement
  • The hourly rate of base pay for this role is:
  • We're excited to learn more about you and your experience.
  • If you're an Engineering candidate, we'll let you know what specific GenAI tools you are permitted to use for your technical assessment.
  • The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism.
  • To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.
  • We encourage people from all backgrounds to apply.

Compensation

  • For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.

Benefits

  • For roles outside of the U.S., information on benefits will be provided during the interview process.

Company info

  • The mission of The New York Times is to seek the truth and help people understand the world.
  • That means independent journalism is at the heart of all we do as a company.
  • It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries.
  • It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination.
  • And it's why our business strategy centers on making journalism so good that it's worth paying for.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Equal opportunity

  • Commission (EEOC)'s Know Your Rights Poster is available here.
  • Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.
  • Emails sent for unrelated issues, such as following up on an application, will not receive a response.
  • The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

Visa & Work Authorization

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This listing is sourced directly from The New York Times's careers page and normalized into a canonical job model.