Incpg
Associate Brand Manager, Digital & Shopper
Houston, Harris County
Sponsorship not specifiedDetected 1 day ago
Project ManagementSEOSEMForecastingBudgetingExcelSupply ChainResearchCommunication
About the role
- ASSOCIATE BRAND MANAGER, Digital & Shopper The Associate Brand Manager (ABM) is a key participant in the management of national brand portfolio.
- The Associate Brand Manager's primary responsibility is assisting the Brand Manager in defining business strategies and creating and executing marketing plans to meet short and long-term sales, share and profit goals.
- MAJOR DUTIES/RESPONSIBILITIES/SKILLS: Marketing Program Development and Execution (30%) - Become an expert on the Product consumer including: demographics, purchase behavior, market segmentation.
Responsibilities
- Strong analytical skills to mine data and create analyses.
Nice to have
- Bachelor's degree in Marketing with MBA (preferred) or other Bachelor's degree with MBA with 2-3 years of marketing-related experience.
- Preferred understanding of US retail food trade classes through cross-functional relationships.
Skills
- Marketing Budget Planning and Forecasting (20%) -Track actuals, forecast spend and follow through the complete brand budgeting proces.
- Good understanding of principles and best practice around SEO, website development, SEM, social media communication.
- Strong Project Management Skills.
- Passion for brands, marketing, operations and business development.
Benefits
- As a portfolio manager, the ABM helps to define, protect and deliver upon the brand's positioning and equity to achieve financial well-being for their brands.
This listing is sourced directly from Incpg's careers page and normalized into a canonical job model.