Citigroup

Citigroup

Programmatic Campaign Analyst

New York New York United States, USA · Mid · Full-time

Sponsorship not specified$78k-$109kDetected 2 days ago
Brand StrategySignal ProcessingResearchCommunicationCollaborationOrganizational Skills

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odds of building a lasting career here

49Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role85
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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About the role

  • The Programmatic Campaign Analyst is a skilled and diligent individual contributor responsible for the execution, optimization, and reporting of Citi's programmatic media investments within an in-house programmatic media team.
  • The incumbent will focus on day-to-day campaign management, safeguarding Citi's brand while contributing to business outcomes, and supporting the Senior Programmatic Campaign Manager in ensuring operational excellence.
  • Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

Responsibilities

  • Vendor Communication Support: Support the Senior Programmatic Campaign Manager in day-to-day communication with core programmatic vendors and technology partners, ensuring smooth campaign operations.
  • Agency & Internal Collaboration: Collaborate effectively with agency partners and internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with overall marketing objectives.
  • Perform meticulous quality assurance (QA) checks on campaign setups, tracking, and reporting.
  • Assist with documentation of campaign strategies and execution, and support billing reconciliation processes.
  • AdTech Support: Contribute to the understanding and application of programmatic technology, assisting in research and discussions related to new and emerging technology utilization.

Requirements

  • 2-5 years of progressive hands-on experience within programmatic media, focusing on campaign execution and optimization, whether client-side, publisher-side, or agency-side.
  • 2-5 years of experience in media, branding or advertising analytics
  • Strong hands-on experience running campaigns in DV360 is required.
  • Demonstrated hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of contributing to performance improvements through optimization techniques.
  • Solid analytical skills, with the ability to interpret data and contribute to strategic insights from programmatic datasets.
  • Bachelors/University degree or equivalent experience
  • Other job-related duties may be assigned as required.
  • Maintain strong hands-on proficiency in leading programmatic buying platforms, including DV360, to implement campaign architecture, bid strategies, and optimization techniques.
  • Foundational understanding of the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions).
  • Proactive and eager to learn about the evolving media landscape, particularly concerning privacy-first advertising.
  • Good communication and organizational skills, with the ability to articulate campaign performance and collaborate effectively with team members and partners.
  • Detail-oriented, process-driven, and capable of managing multiple tasks in a fast-paced environment.

Nice to have

  • Experience with Amazon and Yahoo DSPs is a plus.

Skills

  • For complementary skills, please see above and/or contact the recruiter.

Compensation

  • $78,320.00 - $109,280.00
  • In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.

Benefits

  • Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
  • For additional information regarding Citi employee benefits, please visit citibenefits.com.

Equal opportunity

  • View Citi's EEO Policy Statement and the Know Your Rights poster.
  • If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
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This listing is sourced directly from Citigroup's careers page and normalized into a canonical job model.