Burson
Account Executive, Consumer & Brand
New York, New York, United States
Sponsorship not specified$35k-$75kDetected 6 days ago
Project ManagementInfluencer MarketingSalesAccount ManagementLogisticsResearchCommunicationCollaborationPublic SpeakingMicrosoft Office
About the role
- You'll contribute to integrated communications programs spanning earned media, influencer partnerships, talent collaborations, experiential events, product launches, and purpose-driven storytelling.
- Conduct research and gather supporting materials for presentations, award submissions, trend tracking, and new business opportunities as needed.
- Contribute to a collaborative team environment that values accountability, creativity, initiative, and professional growth.
Responsibilities
- Support day-to-day account and project management activities across two leading consumer personal care brands, ensuring deliverables are completed accurately, on time, and aligned with client expectations.
- Assist with the development and execution of earned media strategies, including proactive pitching, media outreach, monitoring, and ongoing relationship management support.
- Draft and edit communications materials such as press releases, talking points, briefing materials, status updates, reports, presentations, media lists, and other client-ready documents under guidance from senior team members.
- Participate actively in internal and client meetings, contributing updates, ideas, and thoughtful input while continuing to build confidence in presenting to a variety of audiences.
- Assist in the planning and execution of media events, influencer activations, talent partnerships, and experiential campaigns that drive brand awareness and consumer engagement.
- Support integrated communications programs involving media, influencers, creators, talent partners, and other external stakeholders to execute earned and integrated campaigns.
- Coordinate product seeding, media and influencer mailers, event materials, and campaign logistics in support of product launches and brand initiatives.
- Coordinate timelines, meeting agendas, status trackers, and internal communications to support seamless account management across workstreams.
- Work closely with senior team members while also helping provide direction on select administrative or coordination tasks to junior support where appropriate.
- Proven ability to manage multiple projects and priorities while maintaining strong attention to detail in a fast-paced environment.
Requirements
- Strong written and verbal communication skills, with the ability to tailor messaging across a variety of audiences and formats.
- Ability to work both independently and collaboratively across teams and levels.
- 2-3 years of experience in public relations, communications, media relations, or a related field; agency experience and consumer brand experience preferred.
- Proficiency with Microsoft Office Suite; familiarity with media monitoring and database tools such as Cision and Muck Rack is a plus.
Nice to have
- 2-3 years of experience in public relations, communications, media relations, or a related field
- agency experience and consumer brand experience preferred.
- Undergraduate degree in Communications, Public Relations, Journalism, or related field preferred.
- Proficiency with Microsoft Office Suite
- familiarity with media monitoring and database tools such as Cision and Muck Rack is a plus.
Compensation
- $35,000 - $75,000 USD
Benefits
- Previous experience supporting consumer, lifestyle, beauty, wellness, personal care, or CPG brands is preferred.
- Enthusiasm for learning, taking initiative, and contributing to a team that values quality, accountability, and development.
- Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders.
- Build knowledge of each brand's positioning, target audience, campaign priorities, competitive landscape, and evolving media environment across consumer health, beauty, wellness, and lifestyle communications.
- Monitor media coverage, track campaign performance, and compile coverage reports and analytics recaps to support ongoing client reporting needs.
Company info
- Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
- WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
- For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
- More about the role:
- Burson, part of WPP, is the global communications leader built to create value for clients through reputation.
- With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
- When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
- WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
- For more information, visit WPP.com
- Burson has an immediate opening for an Account Executive to support two leading consumer personal care brands within the agency's Consumer & Brand practice.
- This role offers the opportunity to work across two distinct brands with different audiences and communications strategies-one a purpose-driven leader in the natural personal care space and the other a modern, culture-forward brand known for its creative, consumer-first marketing approach.
- This is an exciting opportunity to gain exposure to highly visible consumer brands while developing your expertise across traditional media relations, influencer engagement, and integrated communications.
- WPP) is the trusted growth partner for the world's leading brands.
This listing is sourced directly from Burson's careers page and normalized into a canonical job model.