Tern

Demand Generation Lead

United States

Sponsorship not specifiedDetected 54 days ago

A/B TestingHubSpotSalesLead GenerationCadence

About the role

You're not fighting upstream to convince people to try an untested product.
You're pouring gas on the fire, unlocking growth for agencies that are already hungry for better technology.
The sales team can close, they need someone to feed them.

Own the qualified agency lead target: Set the baseline within 60 days, establish the monthly goal in partnership with the Head of Agency Sales, and report on it every month
Build and instrument the top-of-funnel: Stand up the tracking, attribution, and tooling needed to know what's working and what isn't across paid, earned, email, social, and referral
Run a weekly experimentation cadence: Ship lead gen experiments on a short cycle- new formats, new audiences, new copy angles. Document what works. Kill what doesn't. Build the playbook as you go.
Ship at least 2 repeatable, documented campaigns per month: Lead magnets, webinars, partner placements, or similar
Manage a marketing budget across paid, content, and tooling: You decide where it goes, you justify the spend, and you cut what isn't converting
You'll own it and build inside it, but you'll also evaluate and deploy whatever else moves the needle, including AI SDR tools, enrichment platforms, and emerging acquisition channels.
Through every peak and valley, we lead with curiosity, laughter, kindness, and resolve.
You can build attribution from scratch, not just read a dashboard someone else set up
Experience working alongside a sales team- you know how to hand off leads cleanly and what the sales team actually needs from you

You know how these buyers make decisions and what makes them engage.
You know how to instrument a funnel that currently has none, and you make decisions from that data on a weekly cadence

You work on a weekly cadence, shipping something real every week, learning from it, and adjusting
Competitive salary, equity, and benefits package
Whether you're deepening your craft, learning from a teammate, or embracing a new challenge, growth is core to our identity.

This listing is sourced directly from Tern's careers page and normalized into a canonical job model.