Profound

Lifecycle Marketing Manager

New York, New York

Sponsorship not specified$130k-$190kDetected 22 days ago

A/B TestingFigmaSEOHubSpotPerformance MarketingValuationResearchCommunication

About the role

Own lifecycle strategy end-to-end across acquisition, nurture, activation, and retention. Map the journey, find where it leaks, and build the programs that fix it.
Build and run lead nurture and re-engagement campaigns that move our existing database toward sales conversations, instead of letting leads go cold.
Own email and lifecycle messaging in HubSpot: segmentation, triggered sequences, scoring inputs, and the logic that routes the right message to the right person at the right time.
Build the experimentation engine. A/B test subject lines, creative, timing, and offers. Treat every send as a hypothesis and act on what the data says.
Partner with Demand Gen and Performance Marketing to align lifecycle programs with broader campaign and ABM motion.
Work with Sales and RevOps on lead lifecycle definitions, scoring, SLAs, and handoff, so marketing and sales operate from the same playbook.
Deeply fluent in HubSpot or Customer.io http://Customer.io (or a comparable MAP). You build your own workflows, segments, and reports. You don't wait on ops.
Own lifecycle strategy end-to-end across acquisition, nurture, activation, and retention.
Map the journey, find where it leaks, and build the programs that fix it.
Partner with Product to bring usage signals into the fold and create campaigns that helps our customers get value out of the platform

3 to 5+ years in lifecycle, email, marketing automation, or demand gen at a B2B SaaS company, with programs you can point to that drove measurable pipeline or retention.
You can zoom out to the full journey and zoom in to diagnose why one stage or cohort is underperforming.
You can draft a tight email and know why one version beats another.

experience marketing to SEO, marketing, or martech buyers, or with lifecycle in an early-stage environment.
Final compensation will depend on your experience and fit.
Profound is the marketing platform for the AI era.
As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it.
Today, ~13% of the Fortune 500, plus companies like Ramp, Figma, Chime, Calendly, and DocuSign, use Profound to turn AI Search from a black box into a measurable growth channel.
You'll fix that.

The infrastructure is early, the audience is real, and the upside is sitting in our database right now.

For this role, the expected base salary range is $130,000 - $190,000, plus equity and a full suite of benefits and perks.
Final compensation will depend on your experience and fit.
This is an on-site role in our Union Square office, designed for builders who thrive on speed, iteration, and impact.
Note: All official communication from Profound will come from a @tryprofound.com email address.
If you're contacted by anyone using a different domain, please disregard and report it as spam.

Compensation & Benefits
For this role, the expected base salary range is $130,000 - $190,000, plus equity and a full suite of benefits and perks.
Own lifecycle reporting: engagement, conversion by stage, database health, and contribution to pipeline.

Design onboarding and adoption programs that get new customers to value fast and keep them engaged.

This listing is sourced directly from Profound's careers page and normalized into a canonical job model.