Harry's
Manager, DTC Analytics
New York, NY · Senior
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About the role
- We need someone with strong business acumen, excellent storytelling skills, a passion for consumer empathy, a robust technical toolkit, and the confidence to share a strong point of view, even with people more senior than you.
- You'll work with key decision-makers throughout the DTC organization, and share your insights and recommendations - and defend them - with all levels of the business.
- Synthesizing data on a regular basis to provide the DTC team with brand-level insights on business health - and a clear recommendation on what to do about it, not just the numbers
Responsibilities
- As the Analytics Manager for DTC, you'll build and drive the reporting and diagnostic analytics that advance our strategy - and turn that analysis into a point of view.
- You'll design and report on DTC KPIs and analyses spanning the user journey from acquisition through conversion, post-purchase engagement and retention, subscriptions, distribution, and site experimentation.
- Leverage our BI tool Omni to build, maintain, and own dashboards that empower the business to interpret and act quickly. (e.g., track inventory issues across retailers and build actionable alerting.)
- Become an expert on existing DTC reporting and drive towards improvement
- Plan, design, and implement reports that highlight key performance indicators
- Track new feature launches by Product & Engagement teams and build/manage the reporting for how they perform
- Work closely with the teams in our DTC Org to drive value for the business
- Be a strong, trusted voice and thought leader for the brands you support - bringing a well-reasoned point of view to the table, and comfortable sharing it with stakeholders at all levels
- Bring a strong, well-reasoned point of view and advocate for the brands you support, comfortable doing so with people more senior than you
- Help define how we measure and report out on performance on ecommerce across key KPIs, set up dashboarding capability, and regularly track and share the overall performance of the business to drive strategic planning
Requirements
- prior experience with Looker, Tableau, or Power BI will be an enabler.
Nice to have
- Proficient Technical Skill - Fluent in SQL (Python or R a plus), with the ability to query, manipulate, and analyze data end-to-end to accelerate the business.
Compensation
- That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program.
Benefits
- Medical, dental, and vision coverage
- Equity in Mammoth Brands
- Flexible time off and working hours
- Harry's is also on a mission to ensure guys have access to quality mental health care.
- To date, the brand has helped connect over 2 million men to quality mental health resources.
Company info
- The Centralized Insights & Analytics (CIA) team is a critical function that drives proactive insights-to-action within the US Personal Care organization.
- The CIA organization unites capabilities across data science, analytics, insights, and category management into an integrated function to translate insights into action for everyday decisions and more complex business questions, helping shape the future of our business strategy and enabling us to best serve our customers.
- Capabilities built by this team will meaningfully impact the business through marketing optimization, channel strategy, site optimization, selling stories, thought leadership, innovation, and overall consumer/shopper experience.
- Harry's is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry's, Flamingo, Lume, Mando, and Coterie.
Visa & Work Authorization
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This listing is sourced directly from Harry's's careers page and normalized into a canonical job model.