Sweetgreen

Director, Brand Marketing

Los Angeles, CA · Director

Sponsorship not specified$155k-$191kDetected 7 days ago

Brand StrategyLeadershipCommunicationPublic Speaking

About the role

We passionately believe that real food should be convenient and accessible to everyone.
Every day in each sweetgreen, our 5,000 team members make food from scratch, using fresh ingredients and produce delivered that morning.
And in our local communities, we're committed to leaving people better than we found them.

Responsibilities

sweetgreen is on a mission to build healthy communities by connecting people to real food.
Leading the Brand Marketing function, this role owns brand strategy and execution end to end, from breakthrough brand communications and go-to-market product launches to guest engagement campaigns, brand experiences, and menu innovation.
You will lead the Brand Marketing team, own the brand marketing budget, and manage the agency and cross-functional partnerships that bring campaigns to life.
Reporting to the VP of Marketing, you will join a team that manages multiple high-stakes campaigns with a guest-obsessed, culturally driven mindset.
Lead go-to-market strategy for new product and menu launches, ensuring a flawless, consistent guest experience across all media touchpoints and in-restaurant
Lead, coach, and develop the Brand Marketing team, building the capability and structure needed to deliver against sweetgreen's growth goals
Direct internal and external partners, including experiential, PR, social, digital, media, creative, and agency teams, to execute the successful launch of brand campaigns
Partner cross-functionally with Culinary, Consumer Insights, Creative, Digital, and Operations to bring insight-based communications, packaging, and product innovation to life, measuring success against established KPIs
This role is based in-office 4 days per week at the Sweetgreen Support Center in Los Angeles
Sweetgreen is a national restaurant brand dedicated to building healthier communities by connecting people to real food.

Nice to have

Minimum 4-year degree
Demonstrated track record owning brand strategy and delivering breakthrough, full-funnel go-to-market campaigns and product launches
Demonstrated track record overseeing menu strategy for a food brand

Compensation

Starting salary range based on experience
$155,000 - $191,000 USD
Set and own the annual brand plan, translating consumer insight into breakthrough points of view and campaigns that drive awareness, guest engagement, and market share
Own the annual brand planning and business-case process, partnering with Finance on the annual operating plan (AOP), budget, and forecasts, and allocating resources across channels with a clear focus on ROI and measurable business impact
Influence and align senior leadership behind the brand strategy and annual marketing calendar, presenting recommendations and building the business case for major programs
Salary range for this role:

Benefits

Highly competitive pay + bonus plan
Three different medical plans to suit your and your family's needs
Dental and Vision insurance
Flexible PTO plan
Employee HSA and FSA
Strategic brand leader who can set a compelling vision and translate it into clear plans and priorities for the team

Company info

Drive menu innovation and execution- ensuring that we're staying at the forefront of culinary culture and placing bets that drive the business forward, engaging our customers, while ensuring operational excellence and feasibility

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This listing is sourced directly from Sweetgreen's careers page and normalized into a canonical job model.