Paddle
Senior Product Marketing Manager
Toronto · Senior
Sponsorship not specifiedDetected 7 days ago
Product StrategySalesforceCRMSalesCustomer SuccessResearchLeadershipCommunicationCollaboration
About the role
- This is a high-impact individual contributor role at the heart of our marketing function.
- You'll shape how we go to market, how we equip our sales teams to win, and how we position Paddle for differentiation.
- The most successful candidate will be a master at aligning launch objectives to commercial value, connecting every GTM motion directly to business outcomes.
Responsibilities
- Own positioning and messaging
- Develop and maintain differentiated positioning and messaging for key product areas, grounded in deep customer, market, and competitive insight.
- Drive go-to-market strategy and execution
- Lead end-to-end GTM strategy for major product launches, from discovery and segmentation through to launch and post-launch measurement.
- Create high-impact sales enablement materials including pitch decks, battlecards, objection-handling guides, demo narratives, and ROI tools that equip Sales and Customer Success to win, expand, and defend revenue.
- Partner with Revenue Operations to embed commercial messaging into the sales process and CRM workflow.
Requirements
- Operating with a high degree of autonomy, you'll lead complex cross-functional workstreams, use data and AI-powered tools to accelerate your craft, influence strategic decisions, and mentor peers across the team.
Nice to have
- Use AI tools and agents actively to compress research cycles from competitive monitoring and win/loss synthesis to persona development, message testing, and brief generation.
- Experiment with emerging agentic tooling to automate repeatable PMM tasks, freeing capacity for higher-leverage strategic work.
- Share AI workflows, prompts, and best practices with the wider PMM team to raise productivity and capability across the function.
- Act as an informal leader and mentor to more junior PMMs, sharing frameworks, reviewing work, and helping the team grow.
- Contribute to the development of team processes, playbooks, and standards that improve the quality and velocity of PMM output.
- An experienced product marketer with 8+ years in B2B SaaS product marketing, ideally in payments, fintech, or developer/platform tooling.
- A masterful storyteller who can distil complex, technical concepts into messaging that resonates with both technical and business buyers.
- Commercially sharp, with strong instincts for how product positioning translates into pipeline and revenue and a proven track record of tying GTM strategy to measurable commercial outcomes.
Skills
- Continuously improve GTM playbooks based on performance data, win/loss signals, and pipeline impact learnings.
- Surface customer and market insights to influence product strategy and roadmap prioritisation.
- Contribute to Paddle's broader category positioning and thought leadership strategy in collaboration with Brand and Content teams.
Compensation
- We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.
This listing is sourced directly from Paddle's careers page and normalized into a canonical job model.