Boulevard

Senior Product Marketing Manager, Packaging, Pricing and Enterprise Commercialization

Remote - USA · Senior

Sponsorship not specified$123k-$154kDetected 67 days ago

RESTProduct StrategyRoadmappingSalesCommunicationPublic Speaking

About the role

Come do the best work of your life at Boulevard
Boulevard has established a strong market position with small and mid-sized operators across medspa, salon, and spa.
We're expanding our focus to include enterprise, multi-location operators with different buying processes and buying committees.

Define and own the upmarket segment
Develop clear POV on segment priorities: what they care about and what they need from a platform like Boulevard
Build the upmarket narrative
Craft the definitive positioning story that establishes Boulevard as the platform of choice for sophisticated operators, articulating how our full platform delivers cohesive value for scaled businesses
Develop sharp messaging, competitive positioning, and proof points tailored to enterprise evaluation criteria
Partner deeply with GTM and deliver tools that drive deals
Partner directly with enterprise sales team: Join strategic calls, customize materials, and refine approach based on real-world signals and buyer feedback
Develop proposal templates, scripts, and objection handling that sales teams trust and use consistently. Partner with enablement teams to bring it to frontline teams
Working hand-in-hand with the Finance and Strategy teams, you'll co-own Boulevard's pricing and packaging strategy across SMB, mid-market, and enterprise.
You're comfortable building the plane while flying it, leading in ambiguity, and taking an iterative approach to break down blockers.

5+ years of product marketing experience, with significant time spent marketing and selling into mid-market and/or enterprise buyers in vertical SaaS
Experience marketing platform APIs and integrations to enterprise audiences - translating technical depth into commercial value and positioning the product as an open, extensible layer in a modern tech stack
Demonstrated ability to influence product direction through structured market insight, not just advocacy
Confident, precise communication skills and the ability to tell a really clear story
Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries)
Hands-on experience with enterprise sales tools and methodologies

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we're happy to share a good-faith estimate of the base salary range for this role.

✨ We've got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
🏝 Take a break whenever you need with our flexible vacation day policy.
You'll receive a work from home stipend every month.
💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
This role demands both strategic vision and hands-on execution.

Translate market intelligence, competitive analysis, and customer value data into clear recommendations on tiering, value metrics, and price points that capture more value as our customers grow
Previous PMM experience at companies that successfully moved and/or served enterprise customers

This listing is sourced directly from Boulevard's careers page and normalized into a canonical job model.