Sketchy

Senior Demand Generation Manager (B2C Growth)

Remote (United States) · Senior

Sponsorship not specified$50k-$300kDetected 26 days ago

Email MarketingGoogle AnalyticsCRMCommunicationCollaboration

About the role

Sketchy is looking for a versatile Senior Demand Generation Manager (B2C Growth) who thrives in the pace and ambiguity of startup life.
This is a highly cross-functional, hands-on role that sits at the center of growth, product, and community.
From paid media to campus activations to referral loops, you'll operate across multiple channels-focusing on what matters most at each stage of growth.

Growth Strategy & Channel Ownership Own B2C growth across paid,, ambassador, organic, referral, partnerships, and event channels.
Paid Acquisition Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions.
Messaging & Creative Develop differentiated positioning for med, NP, and PA students.
Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets.
Lead Nurture & Funnel Optimization Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts.
Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
You will own B2C growth initiatives across paid acquisition, lifecycle marketing, ambassador programs, organic channels, and events.
Analytics & Optimization Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels.
Cross-Functional Collaboration Partner with product and content teams to align messaging and share user insights.

5-8 years of marketing experience with a heavy focus on demand generation or performance marketing.
Experience with lifecycle/email marketing and marketing automation.
Experience in a growth-stage startup environment (Seed to Series B).
Product fluency and authentic connection to student needs are critical-everything we do must be rooted in real product value and genuine student impact.

Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).

track volume, quality, and cost of new trial starts and subscribers across all channels.
Cross-Functional Collaboration Partner with product and content teams to align messaging and share user insights.
Manage vendors and agency relationships; communicate results clearly across teams.
What We're Looking For 5-8 years of marketing experience with a heavy focus on demand generation or performance marketing.
Proven track record managing paid media budgets ($50K-$300K annually) with measurable ROI.

At Sketchy, we partner with institutions, health systems, and learners to expand access to high-quality clinical education that prepares clinicians for what's next.
We're reimagining how clinical reasoning, communication, and other core competencies are developed, empowering every learner to adapt, grow, and lead in the future of healthcare.

This listing is sourced directly from Sketchy's careers page and normalized into a canonical job model.