Keenfootwear

Sr. Insights & Engagement Manager - Performance & Run

Portland, OR · Senior

Sponsorship not specified$128k-$135kDetected 28 days ago

SalesCompensationResearchLeadershipCommunication

About the role

The Senior Manager ensures insights are translated into action, cross functional teams work from the same strategic foundation, and Integrated GTM receives structured inputs that enable consistent execution across global and regional markets.
Defines strategic problem statements, consumer priorities, and category opportunities to guide Product, Merchandising, Brand Communications, Regional, and Go-to-Market (GTM) teams.
Aligns cross functional teams on the seasonal strategic narrative and ensures strategic clarity before downstream GTM planning begins.

Insights & Engagement Manager leads seasonal category strategy development and insight synthesis in support of KEEN's Integrated Go-to-Market (GTM) process.
Acts as a strategic partner to Brand Communications to build narrative foundations prior to creative development.
Develops and delivers strategic sell-in materials to support global and regional Sales teams in communicating category strategy to retail partners.
Defines directional strategies for in-season support to reinforce retailer confidence and sustain consumer demand through sell-through.
Partners with Creative to develop seasonal category concepts that establish the early creative foundation which will mature into full sell thru campaigns in later stage gates.
Develops seasonal category strategies for a business category (run, performance, kids, etc.), translating enterprise priorities and long-range plans into actionable direction.
Partners with leadership to refine, validate, and finalize strategies in alignment with brand and business objectives.
Partners with Insights teams to support development and continuous improvement of reporting and insight frameworks.
Creates clear, digestible storytelling that translates data into strategic actions for partners across the business.
Leads strategic workshops, insight immersions, and alignment sessions with Product, Merchandising, Brand Communications, and Regional teams.

Bachelor's Degree in Business, Marketing, Design Strategy, Insights, or related field required.
Minimum seven (7) years experience in strategy, insights, brand planning, category strategy, consumer research, or related strategic fields.
Knowledge, Skills, and Abilities
Ability to translate insights into clear, compelling strategic direction.
Ability to influence without authority across global and regional teams.
Experience working with qualitative and quantitative research sources.
Travel Required: Yes, up to 15% of the time
Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
Advanced strategic thinking, synthesis, and structured problem solving.
Strong communication, storytelling, and facilitation skills.
Skilled at building frameworks and strategic narratives that guide decision making.
Thrives in a lean, fast paced environment.
Ability to partner with senior leaders and cross functional partners with clarity and confidence.

Experience working in or with an Integrated GTM or cross functional planning model preferred.

This range represents the low and high ends of this position's anticipated base salary range.
The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location.
Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.
$127,500 - $134,600
Why Work at KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.
Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces.

Synthesizes multiple data sources-including consumer insights, market trends, brand health, category performance, and competitive intelligence-into actionable strategic recommendations.

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.
Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces.
KEEN strives to show the world through its products and its actions that a business for good can actually be good for business.
By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.
Fuerst Group, KEEN, and Chrome are equal opportunity employers.
We value an inclusive and diverse community.
Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

This listing is sourced directly from Keenfootwear's careers page and normalized into a canonical job model.