Circle
Principal Product Marketing Manager
San Francisco, California, United States of America · Principal
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$6,942 more — $191,942 — moves this role to Level II and 2 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $191,942 would place this position at wage Level II. That figure is within the posted range, and I'd like to target it. This role classifies under "Marketing Managers" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · San Francisco-Oakland-Fremont, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation.
- As we grow as an organization, we're expanding into some of the world's strongest jurisdictions.
- Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence.
Responsibilities
- Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally.
- Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact.
- Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth.
- Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle's payments products stay ahead of the competition.
- Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.
- Cross-functional Collaboration: You build strong cross-functional relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints.
- Strategic Thinking: Your partner with product to shape roadmap priorities by synthesizing market trends, competitor movements, and customer feedback within a focused domain.
- We respect your privacy and will connect with you separately from our interview process to accommodate your needs. #LI-Remote Circle believes in a future where digital dollars work securely around the world to create a more prosperous global economy for everyone.
- Our values of Multistakeholder, Mindful, Driven by excellence, and High integrity drive us to succeed.
- You build strong cross-functional relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints.
Requirements
- The ideal candidate thrives in fast-paced, ambiguous environments and is comfortable operating independently.
- You have a strong grasp of financial services, specifically payments, and a talent for turning complex concepts into clear narratives, and a bias toward both strategic thinking and hands-on execution.
- 8+ years in B2B Product Marketing, or in an equivalent role, where you owned product GTM strategy and execution.
- 4+ years of experience across fintech, payments, or financial services with a demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies.
- Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
- Blockchain & fintech understanding:
- Solid grasp of blockchain fundamentals, including how stablecoins, payments infrastructure, or crypto rails work in practice.
- Growth mindset & agility:
- You approach challenges with curiosity and resilience, continuously seeking opportunities to learn and grow.
- You are comfortable with change and bring structure to ambiguity through thoughtful prioritization and rapid execution.
- Customer-centric, technical storyteller:
- You excel at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders.
- You're confident presenting to diverse audiences and crafting materials that move business forward.
Compensation
- We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
- Starting pay is determined by various factors, including but not limited to:
- Please note that compensation ranges may differ for candidates in other locations.
- Base Pay Range:
Benefits
- Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support.
Company info
- What you'll be part of: Circle is committed to visibility and stability in everything we do.
- Base Pay Range: $185,000 - $237,500 We are an equal opportunity employer.
- Customer-centric, technical storyteller: You excel at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders.
Equal opportunity
- $185,000 - $237,500 We are an equal opportunity employer.
- Range: $185,000 - $237,500 We are an equal opportunity employer.
This listing is sourced directly from Circle's careers page and normalized into a canonical job model.