Coinbase

Coinbase

Senior Marketing Manager, Brand Strategy

Remote - USA · Senior

Sponsorship not specified$206k-$242kDetected 3 days ago
LLMsProduct StrategyBrand StrategyResearchWriting

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odds of building a lasting career here

64Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card follow-through: 56%

Of 9 labor certifications old enough to have been used, 4 expired without the employer filing the next step. Median time from filing to decision: 486 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Files H-1B transfers

40 transfer filings in the last year, covering 40 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • Ready to do the most impactful work of your career?
  • The bar is high, the environment is intense, and we like it that way.
  • This isn't a place for complacency, it's a place to be pushed past your perceived limits.

Responsibilities

  • This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company.
  • Author creative GTM strategies for product and partner initiatives, working closely with our Product Marketing and Partnership teams, and help shape the output from these briefs
  • Work with product marketers and partnership marketers to drive strategy upstream into the products we deliver and the partnerships we build and our role within them
  • Strong persuasive writing skills, comfortable in partnering with Insights to shape and design research and apply it to the problems you're solving
  • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
  • Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality.
  • If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here.

Requirements

  • Required Skills and Experience:

Skills

  • Experience setting brand and product strategy either internally at companies or at agencies
  • Experience in shaping go to market strategy
  • Experience in delivering a brand across an organization, not just inside the marketing org

Compensation

  • $205,785 - $242,100 USD
  • Notice: Base salary varies by location (see range below).
  • Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
  • Annual base salary range (excluding equity and bonus):

Benefits

  • The brand team at Coinbase leads defining the vision for the Coinbase brand and how this can be best delivered in marketing and across the company.

Company info

  • At Coinbase, we are uncompromising on our mission to increase economic freedom.
  • We are looking for a senior strategist to bring brand and product closer together, and ensures everything we do flows from and reinforces the Coinbase brand.
  • You'll close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX.

Equal opportunity

  • Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer.
  • Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com.
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This listing is sourced directly from Coinbase's careers page and normalized into a canonical job model.