Global Accelerator

Director of Paid Search

Tbilisi, Georgia · Director

Sponsorship not specifiedDetected 32 days ago

RESTData AnalysisLLMsSEMGoogle AdsPerformance MarketingLeadershipCommunication

About the role

As the Director of Paid Search, you'll be the strategic and operational authority for CTC's Google Ads practice.
You'll work closely with our Growth Strategists, Creative Team, and Data Analysts to turn forecasts into revenue.
When challenges arise, you set the standard for how they get resolved - defining the escalation path, equipping your team to execute, and holding them accountable to the outcome.

Responsibilities

Own the executive-level relationship with a portfolio of CTC's most strategic clients - serving as their primary point of escalation, strategic counsel, and long-term growth partner
Lead quarterly business reviews (QBRs) that go beyond performance recaps - connecting paid search outcomes to the client's broader revenue goals, retention rates, and brand positioning
CTC is building the infrastructure for the next generation of performance advertising - and this Director owns a core piece of that.
You will lead the design and implementation of AI-powered automation workflows across Google Ads, with a specific focus on product feed optimization and intelligent campaign management using Claude as the underlying AI engine.
This is not a "learn about AI" role - it is a build-and-own role for someone who understands both the technology and the search outcomes it needs to drive.
Design and own end-to-end automation workflows for GoogleShopping feed optimization - using Claude to dynamically rewrite product titles, descriptions, and attributes based on search intent, seasonal signals, and performance data
Build Claude-powered pipelines that analyze Google Ads account data- surfacing anomalies, budget inefficiencies, and optimization opportunities faster than any manual review process
Develop automated ad copy generation and testing workflows using Claude - enabling the team to run higher-velocity creative tests across Google Search and Performance Max without proportional increases in manual workload
Partner with engineering and operations to productize the most effective automation workflows - turning one-off scripts and prompts into repeatable, scalable systems deployable across the entire client portfolio

Requirements

Meaningful experience with Performance Max - including asset group structure, audience signal strategy, and how to interpret attribution in a PMax environment
Practical, hands-on experience with AI tools - specifically using LLMs
You are the face of CTC's paid search practice to clients at the executive level.
Deep, hands-on command of Google Ads - you can do a full account audit, identify structural issues across campaigns, bidding strategy, and feed quality, and prescribe a fix without needing to ask someone else
Expert-level understanding of Google Shopping feed architecture - you know how product data quality affects campaign performance and can diagnose feed issues as well as any specialist
Direct people management experience - you have developed, coached, and (when necessary) performance-managed team members, and you have concrete examples of each
Executive-level communication skills - you can write a sharp two-paragraph client update or present a 30-minute QBR to a CMO with equal confidence

Compensation

Six-figure compensation.
Fully remote with the ability to pick your schedule.
Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth.
Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.
Demonstrated track record managing $2M+ in annual Google Ads spend across Search, Shopping, and Performance Max, with portfolio-level accountability for ROAS, retention, and revenue growth

Benefits

Proactively identify risks to account health, budget pacing, or client satisfaction - and address them before they surface as problems, not after
Educate and upskill the broader team on AI automation capabilities democratizing access to these tools so that automation benefits every account, not just those you personally manage
TIME OFF | When you're at CTC, you're firing on all cylinders.
To make that possible, we offer a Flexible Time Off policy where you will coordinate with your supervisor to take time away from the office for rest, travel, and a variety of other things that are important to you!

Company info

like Claude for workflow automation, content generation, or data analysis - not as a side experiment, but as part of how you actually work

Apply directly at Global Accelerator →Create a free account for alerts like this View Global Accelerator immigration profile

This listing is sourced directly from Global Accelerator's careers page and normalized into a canonical job model.