Angi

Director, Brand Management

Remote - United States · Director

Sponsorship not specified$150k-$230kDetected 48 days ago

ExpressBrand StrategyCRMRecruitingResearchLeadership

About the role

Angi's marketing program spans nine brands, eight countries, B2C and B2B audiences, and more than a dozen channels.
We are looking for a Director of Brand Management to help us tell the right stories to the right people in the right places across the program as a whole.
This requires balancing high-level brand consistency with granular audience specificity, so our brands are unmistakably themselves, while our messaging varies based on who we're talking to and what we know about them.

Partner with channel and creative leads to develop evergreen messaging playbooks and creative testing roadmaps from an audience-first point of view
Develop campaign platforms that express high-level brand strategy and multichannel briefs that bring them to life, spanning TV, audio, organic social, influencer, brand partnerships, podcasts, PR, executive comms, paid social, CRM, events, and other channels
Build and own Angi's homeowner and pro integrated marketing calendars, including laddered calendars for specific audience segments, marketing initiatives, and/or product roll-outs, and coordinate crossfunctionally to execute
A genuine generalist: you understand how TV campaigns work, how CRM performs, what makes social content travel, and how PR fits into a campaign - not just conceptually, but practically

6-10 years in brand management, integrated marketing, or brand strategy
A nimble thinker: you can define the problem, propose multiple solutions, and iterate, quickly and flexibly
An AI enthusiast: you are an early adopter, rigorous explorer, and high volume user of Claude, ChatGPT, and competing or complementary AI tools

Experience at large consumer brands, two-sided marketplaces, and/or global brands is a big plus

The base salary band for this position ranges from $150,000 - $230,000, commensurate with experience and performance. Compensation may vary based on factors such as geographic location.
The base salary band for this position ranges from $150,000 - $230,000, commensurate with experience and performance.

This position will be eligible for a competitive year end performance bonus & equity package
Full medical, dental, vision package to fit your needs
Flexible vacation policy; work hard and take time when you need it
Pet discount plans & retirement plan with company match (401K)
And you'll report on results in partnership with the insights team tracking brand health.

This listing is sourced directly from Angi's careers page and normalized into a canonical job model.