Lyft
Sr. Product Marketing Manager - Measurement, Data & Audiences
San Francisco, CA · Senior
Sponsorship not specified$143k-$179kDetected 15 days ago
Data ScienceSalesBusiness DevelopmentFinancial ModelingLeadershipCollaboration
About the role
- We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
- With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate.
Responsibilities
- Audience Strategy: Own the end-to-end go-to-market strategy for Lyft's first-party audience data, defining how real-world mobility signals and consumer journeys are packaged into high-value targeting segments.
- Commercial Design: Partner with Product, Data Science, and Finance to define pricing frameworks and packaging structures for audience segments and advanced data targeting features.
- Attribution GTM: Drive the commercial rollout and adoption of in-house conversion modeling, multi-touch attribution, and offline-to-online conversion capabilities built by the Ad Infrastructure team.
- Strategic Alliances: Identify, evaluate, and lead the development of bespoke data partnerships with high-value external platforms, brands, and ecosystems to create custom, mutually beneficial data-sharing or co-targeting opportunities.
- Commercial Deal Structuring: Partner with leadership, Legal, and Finance to influence commercial negotiations, governance models, and revenue-sharing structures for unique data collaboration agreements.
- Partner Strategy & Accountability: Manage relationships with key third-party measurement providers, verification partners, and data networks; drive joint business plans, QBRs, and partner prioritization frameworks optimized for audience scale and revenue impact.
- Infrastructure Collaboration: Partner with Ad Infrastructure PMs, AdTech, and Engineering to ensure external partner connections, custom clean room setups, and attribution tools are optimally implemented and scalable.
- GTM Expertise: Experience developing market positioning, packaging, and pricing frameworks for data products, SaaS measurement tools, or complex ad tech solutions.
- Analytical Rigor: Strong financial modeling and analytical skills; ability to build data-backed business cases, evaluate ecosystem dynamics, and model complex partner revenue scenarios.
- Experience building and managing joint business plans with major agency holding companies and strategic data brokers to drive incremental ad spend.
Requirements
- 10+ years of experience in digital advertising, with meaningful depth in measurement, attribution, ad tech infrastructure, or data-driven commerce/retail media.
- Strong knowledge of the ad tech data ecosystem, including conversion modeling, third-party measurement integrations (offline/online conversions, viewability), CDPs, and data clean rooms.
- proven ability to bridge commercial and technical teams, working seamlessly across Sales, Product, Engineering, Data Science, Legal, and Finance.
Nice to have
- Prior experience in a product marketing, business development, or strategic partnerships role directly supporting an Ad Infrastructure, Data, or Measurement product line.
- Experience establishing and growing custom or bespoke data monetization programs at a commerce media network, retail media network (RMN), mobility platform, or high-growth digital publisher.
- Familiarity with privacy-safe data collaboration methodologies, clean room architectures, and advanced attribution frameworks.
Skills
- At Lyft, our purpose is to serve and connect.
- Product Marketing Manager for Measurement, Data & Audiences.
- Measurement, Attribution & Reporting Strategy
Compensation
- Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
Benefits
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave.
- Subsidized commuter benefits
- Your recruiter can share more information about the various in-office perks Lyft offers.
- The expected base pay range for this position in the San Francisco area is $143,000 - $178,750, not inclusive of potential equity offering, bonus or benefits.
Equal opportunity
- equal opportunity employer committed to an inclusive workplace that fosters belonging.
- Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging.
This listing is sourced directly from Lyft's careers page and normalized into a canonical job model.