Kabam
Growth Marketing Manager, ASO (Contract)
Vancouver · Senior
Sponsorship not specifiedDetected 47 days ago
iOSAlgorithmsData ScienceNLPLLMsA/B TestingProject ManagementWritingGrowth MarketingForecastingEpicResearch
About the role
- We hire for passion and diversity so that we can triumph in our collective skill.
- Reporting to the Senior Growth Marketing Manager, the Growth Marketing Manager, ASO (Contract) will unify ASO strategy and execution into a single point of contact to ensure streamlined strategy and execution.
- This role is critical for driving organic growth for live service titles like MCoC and Shop Titans, while leading the Go-To-Market (GTM) strategy for upcoming new title launches.
Responsibilities
- Develop the ASO roadmap, balancing default page optimizations with a robust A/B testing schedule of 3-5 tests per month per game.
- Develop strategy and execution to align with ongoing platform changes driven by AI.
- Collaborate with Creative Services (CS) to brief and iterate on high-impact assets like icons, screenshots, and feature graphics.
- Support Product Marketing in areas that are needed such as (but not limited to) execution, including copywriting, creative ideation/project management, etc.
- Maintain the Platform Event Card Mastersheet and track performance metrics.
- Deliver weekly, monthly, and quarterly performance recaps to cross-functional stakeholders.
- Partner with Data Science to build forecasting models and evaluate the business impact of storefront optimizations.
- Monitor app store trends, competitor strategies, and algorithm changes to maintain visibility rankings.
Requirements
- Deep knowledge of modern app store algorithms, including Apple's NLP intent matching and Google's AI-organized "Guided Search".
- Proficiency in AI-specific ASO tools (e.g., AppTweak) and LLMs for workflow efficiency.
Skills
- Excited by this opportunity?
- Kabam is a wholly-owned subsidiary of Netmarble Games.
- Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
This listing is sourced directly from Kabam's careers page and normalized into a canonical job model.