Fairphone

Performance Marketing Lead (US)

USA

Sponsorship not specifiedDetected 13 hours ago

BigQueryData VisualizationSEMGoogle AnalyticsPerformance MarketingCadenceCollaboration

About the role

So… are you a proactive, self-motivated team player who loves taking initiative and bringing positive energy?
Do you thrive in a fast-moving start-up or scale-up environment?
Are you a great communicator who values collaboration and embraces different perspectives?

You have worked inside a startup or scale-up, not only large brands, so the pace and resourcefulness of a new-market launch come naturally to you.

We review applications on a rolling basis.
Please apply as soon as possible. ]]>
As the US business scales, this role is expected to help shape and grow the US marketing function.]]>
Translate Fairphone's brand and business strategy into the US paid media strategy, and run an always-on program across the full funnel (touch, tell, sell).
The web shop and its conversion optimization are owned by HQ, so you focus on demand and efficiency rather than site operations.
Set and hit CAC, CPA, and ROAS targets, and allocate budget across channels by return and customer lifetime value.
Run a tight performance operating cadence with the US General Manager on a shared campaign dashboard, with more frequent check-ins during launch periods, and turn results into the next round of experiments.
Define the US measurement and reporting you need (GA4, GTM, BigQuery, Looker) together with a data engineer and Commercial Operations, and use it to steer spend, testing, and decisions day to day.

This listing is sourced directly from Fairphone's careers page and normalized into a canonical job model.