CSL

CSL

Manager, Marketing - Kirkland, Quebec (Hybrid)

Seqirus CAN - QC - Montreal - Remote

Sponsorship not specifiedDetected 27 days ago
Vue.jsNLPProject ManagementStakeholder ManagementContent MarketingPerformance MarketingForecastingClinical TrialsClinical ResearchPublic HealthResearchLeadershipCommunicationCollaborationPublic Speaking

About the role

  • The role requires close partnership with Marketing, Market Access, Medical Affairs, Customer Relations, Communications, and other internal stakeholders.

Responsibilities

  • Lead the development and execution of integrated marketing campaigns, assets, and tactics in collaboration with agencies, aligned to brand strategy.
  • Provide decision support for commercial assessments, product forecasting, brand planning, data modeling, and scenario analysis.
  • Coordinate with internal and external Communications teams to support key data and study announcements and other external communications.
  • Lead field sales training efforts, including development of sales content strategy and materials.
  • Partner with Marketing Operations to manage promotional material inventory, expiry dates, and re-validation/re-orders as needed.
  • Create on-brand ad copy and content for performance marketing and digital campaigns.
  • Maintain style guides, core claims documents, and ensure all materials meet PAAB/ASC and Canadian promotional guidelines.
  • Support Market Access, public affairs, and advocacy projects through development of presentations, key messages, and supporting assets.
  • Conduct and/or support market research as needed to inform brand and campaign strategies.
  • Support internal quarterly and ad hoc meetings with synthesized data, summaries, and recommendations that aid tactical and strategic decision-making.

Benefits

  • Partner with promotional review committees (PRC) and stakeholders in Medical Affairs, Compliance, Regulatory, and Legal to develop, review, and refine promotional content.
  • Develop tactical communication plans for all customer segments (HCPs, public health/government officials, advocacy groups, and patients).
  • Research, write, and revise science-backed content for review by Medical Affairs.
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