Pareto Publishing - Make The Magic Happen

Pareto Publishing - Make The Magic Happen

Media Buyer - Financial & Investment Lead Generation

United States

Sponsorship not specifiedDetected 50 days ago
Google AdsPerformance MarketingLead GenerationNegotiation

About the role

  • Pareto Publishing is a fast-growing email-marketing company with an engaged subscriber base of 8 million+, helping financial and investment brands reach the right audience at scale.
  • Solid grasp of conversion tracking, attribution, pixels, and analytics platforms.

Responsibilities

  • 🔑 Purchase and manage email lead-generation campaigns from publishers, newsletter operators, and lead providers.
  • Identify, negotiate, and optimize direct media-buying opportunities across the finance and investment space.
  • Build and scale campaigns across Google Ads, YouTube, Meta, LinkedIn, native platforms, and other paid channels - including retargeting to maximize conversions.
  • Optimize relentlessly for CPL, CPA, lead quality, and ROI through audience, creative, and landing-page testing.
  • Manage budgets, allocate spend by performance, and partner with sales and ops to keep lead quality on target.
  • Requirements 📋 3+ years in media buying, performance marketing, or lead generation.
  • Proven lead-gen results in financial services, investing, fintech, insurance, or related verticals.
  • Experience purchasing leads or negotiating direct media buys with publishers and list owners strongly preferred.

Requirements

  • Hands-on experience with Google Ads, Meta, and YouTube, plus building and optimizing retargeting campaigns.
  • A high degree of ownership and autonomy over your channels.

Skills

  • Analytical, data-driven mindset with strong negotiation and relationship-management skills.

Benefits

  • What to Expect 🚀 Competitive base salary plus a performance-based bonus structure tied to results.
  • A fast-growing business operating right at the heart of the financial and investment sector.
  • Finally, we'll sit down together to review the full offer, including compensation, benefits, and day-to-day working arrangements!:)
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