Spellbook

Brand Marketing Lead

Remote - Canada · Director

Sponsorship not specifiedDetected 149 days ago

Brand StrategyPerformance MarketingSalesRecruitingResearchLeadershipCommunicationCollaboration

About the role

You will shape how the market understands us, ensure our positioning is clear and differentiated, and translate our product innovation into a compelling, credible, and trusted narrative.

Clarify and own our category narrative and value proposition for enterprise legal buyers
Drive measurable growth in share of voice, brand visibility, and brand authority across priority channels
Partner with Product and Executive Leadership to translate product innovation into differentiated, market-shaping messaging
Lead brand research, voice-of-customer insights, and competitive analysis to identify whitespace and narrative opportunities
Own the company's core messaging framework, brand voice, and tone
Build a strong executive platform that increases credibility, visibility, and industry influence
Work with our Creative Director to design and scale visual identity systems that reflect enterprise credibility and modern AI innovation
Create bold, high-impact brand moments (launches, reports, events, campaigns) that increase brand "fame" in the market

8-12+ years of experience in brand marketing, ideally within B2B SaaS
Proven ability to define and evolve brand positioning in a competitive category
Strong storytelling instincts with the ability to simplify complex technology
Our use of AI is intended to streamline routine tasks, improve consistency, and enhance the overall candidate experience.
Experience marketing to enterprise audiences; familiarity with legal-tech or regulated industries is a plus
Strategic thinker who is also execution-oriented
Data-informed approach to brand building
Excellent cross-functional collaboration skills
Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done
Access our company-paid group benefits for you and your family, with $1,000 towards mental health support
Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year
Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows
Secure your stake in our success; you'll receive competitive stock option grants as a pivotal early employee

Spellbook uses industry benchmark data to establish compensation bands for all roles.
The salary range listed for a position reflects the expected total wage range for the role-including base salary and on-target commissions, where applicable-and may span multiple career levels.
Final compensation is determined during the interview process based on factors such as experience, skills, scope, and role level.
In addition to base salary and applicable commissions, total rewards may include equity, health and wellness benefits, and other company programs.
Full details will be shared during the interview process.

Spellbook is the most comprehensive AI copilot for transactional lawyers.
It works directly inside Microsoft Word to help legal teams draft, review, and negotiate contracts up to 10x faster and with greater precision.
Today, more than 4,000 law firms, in-house teams, and solo practitioners rely on Spellbook to simplify their workflows and eliminate the drudgery of everyday contract work.
We are backed by leading investors including Khosla Ventures, Thomson Reuters Ventures, Inovia Capital, The LegalTech Fund, Bling Capital, and Moxxie Ventures.
The company recently raised $50 million in Series B funding, led by Keith Rabois at Khosla Ventures, bringing its total funding to more than $80 million.
This is an existing vacancy

This listing is sourced directly from Spellbook's careers page and normalized into a canonical job model.