Gen Digital Inc.
Head of LifeLock Brand and Growth Strategy & Planning
USA - Mountain View, CA · Senior
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About the role
- Turn LifeLock's growth ambition into a prioritized marketing roadmap and investment plan.
Responsibilities
- Lead the planning cadence for LifeLock's growth goals, including priority-setting, resource and investment alignment, and regular roadmap reviews with leadership and cross-functional partners.
- Drive prioritization and track progress across initiatives using clear criteria based on impact, investment, feasibility and strategic fit.
- Build rigorous business cases covering market sizing, unit economics, channel potential, forecast scenarios and clear investment recommendations.
- Partner with Brand & Growth leads and Finance to validate assumptions, then track forecasts against actuals to improve business-case accuracy over time.
- Own a unified LifeLock research plan that brings together consumer, market and brand research needs across teams.
- Build and maintain a competitive insights program covering pricing, positioning and product propositions, and translate findings into roadmap implications.
- Partner with Insights and Analytics so portfolio decisions rest on reliable, agreed-upon data.
- Own strategy and mapping for key marketing levers across the LifeLock customer journey
- We're always looking for smart, fearless and high-impact talent who see AI as a teammate - leveraging it to move faster and deliver meaningful results.
Nice to have
- 10+ years across growth strategy, portfolio or product marketing, strategic planning or marketing planning, ideally in a technology, subscription or consumer business with a complex product portfolio
- experience owning multi-year roadmaps and driving adoption across teams without direct authority.
- Bachelor's degree in marketing, business, finance, analytics or a related field preferred.
Skills
- Strategic planning and roadmap ownership across brand, growth and product marketing.
- Business-case development, including market sizing, unit economics, forecasting and scenario modeling.
- Acquisition strategy experience, ideally in a subscription or consumer business.
- Research agenda development, competitive intelligence and customer-journey mapping.
- Ruthless prioritization and trade-off framing across competing investments.
- Executive storytelling and clear, structured communication of complex decisions.
- Cross-functional influence, with the ability to turn strategy into plans with owners, milestones and accountability.
- Curiosity about AI and demonstrated use of AI to improve analysis, research synthesis or planning.
- Strategic operator who can move comfortably between long-range direction, rigorous analysis and day-to-day execution.
- Clear, structured communicator who can frame complex decisions and trade-offs for executive audiences.
- Comfortable prioritizing ruthlessly, challenging assumptions and creating accountability for results.
- What to Expect:
Compensation
- Own the LifeLock Brand and Growth marketing roadmap and annual and quarterly planning across Acquisition, New Initiatives and Web.
Benefits
- Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
- When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career - from flexible working options and time off to competitive pay, benefits and well-being programs.
- We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
Company info
- At Gen, we are scrappy and relentlessly customer driven.
- If this sounds like you, we'd love you to be part of Gen.
This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.