myabode

Head of Growth

Toronto, Ontario

Sponsorship not specifiedDetected 20 days ago

A/B TestingSEO

About the role

Conversion rate optimization is the engine.
You'll identify and scale new sources of top-of-funnel demand.
You'll spearhead the growth vision, defining the multi-quarter growth thesis for the portfolio and owning the growth model and forecast.

Responsibilities

You'll spearhead traffic growth and own the strategy to grow qualified visitors across all acquisition channels.
experimentation, roadmap, lead-capture flows, and the metrics that govern them.
You will own visitor-to-lead conversion through experimentation, roadmap, and lead-capture flows, and the metrics that govern them, treating every point of lift as direct revenue impact.
You will also set the multi-quarter growth thesis for the portfolio and own the growth model and forecast that ties acquisition and conversion back to revenue, setting direction and priorities across the function.
You'll spearhead conversion rates and own visitor-to-lead conversion end-to-end: experimentation, roadmap, lead-capture flows, and the metrics that govern them.
You'll own the top of the funnel through to the qualified lead, handing off clean to the team that owns what happens after.
You'll build and lead a small growth team, setting direction and priorities across the function.
You'll own the acquisition through to a qualified lead, with a clean handoff to the role owning lead routing, nurturing, and post-lead experience.
We use AI tools to support parts of our recruitment process, including resume screening, drafting job descriptions, generating interview questions, and transcription.
Qualified applicants must hold appropriate citizenship or documents permitting them to reside and work in Canada.

Requirements

5+ years in growth-product / growth-PM, owning the conversion and experimentation side of the funnel.
You can point to growth you drove and what it did to the funnel and the top line.
You don't need to hand-craft every page, but you know good from generic, and you can direct the work.

Nice to have

Hands-on marketing experience across paid and demand-gen channels.
You've run an acquisition yourself, not just directed it.
Marketplace, proptech, fintech, or other high-intent / consideration-purchase experience.
Has built and led a small team, or is ready to take that step.
Experience in defining a multi-quarter growth thesis across multiple brands or a portfolio.
Real estate is ready for disruption and ready to be reimagined.
The data exists.
The intent exists.

Compensation

Competitive compensation commensurate with role and skill set

Benefits

Health, Dental & Vision benefits, plus a Health Spending Account & Lifestyle Spending Account

Company info

Buying or selling a home is one of the biggest decisions most people ever make. Thousands of Canadians trust Right at Home Realty, Property.ca, Condos.ca, and MrLoft.ca to help them make it, connecting buyers, sellers, renters, landlords, and agents at the right moment, with the right experience.
Behind every brokerage and marketplace sits myAbode's transaction processing platform, handling 30,000+ deals a year across thousands of agents. We sit at the centre of how Canadian real estate actually works by delivering that same back office to brokerages across Canada.
myAbode is a young company with deep roots. We're an AI-native team rebuilding the real estate back office from the ground up
reimagining the most complex, emotional, and consequential transaction in most people's lives. The next era of real estate will run on new infrastructure, and we're making sure it's built in Canada, with the in-house expertise to back it.
We're an AI-native team rebuilding the real estate back office from the ground up; reimagining the most complex, emotional, and consequential transaction in most people's lives.
Round13-backed, we offer the stability of an established company with the pace of a startup.
We're curious, we move fast, and we're built for context switching.
If you want to build something ambitious alongside genuinely smart people, in a space that's ready for it, this is the place.
Buying or selling a home is one of the biggest decisions most people ever make.
Thousands of Canadians trust Right at Home Realty, Property.ca, Condos.ca, and MrLoft.ca to help them make it, connecting buyers, sellers, renters, landlords, and agents at the right moment, with the right experience.
Behind every brokerage and marketplace sits myAbode's transaction processing platform, handling 30,000+ deals a year across thousands of agents.
We sit at the centre of how Canadian real estate actually works by delivering that same back office to brokerages across Canada.
myAbode is a young company with deep roots.
The next era of real estate will run on new infrastructure, and we're making sure it's built in Canada, with the in-house expertise to back it.
The Head of Growth owns top-of-funnel demand end-to-end, from first visit to qualified lead, with one clear goal: grow revenue by turning more of that traffic into qualified leads.
To feed that engine, you will drive qualified traffic across every acquisition channel, find and scale new sources of demand, and run organic and search strategy across content architecture, technical health, and rankings for high-intent queries.
What you'll own:
You'll own organic and search: SEO and GEO strategy, content architecture, technical health, and getting found and cited for the queries that matter.
This is where our demand comes from.
What we're looking for:

Equal opportunity

Should you require accommodation at any point during the process, please contact peopleteam@myabode.ca.

Visa & Work Authorization

Qualified applicants must hold appropriate citizenship or documents permitting them to reside and work in Canada

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This listing is sourced directly from myabode's careers page and normalized into a canonical job model.