Red Bull Distribution Company

Specialist, Field Marketing

Columbus, OH, United States

Work authorization required$60k-$80kDetected 23 days ago

Project ManagementLogisticsLeadershipCommunicationPublic Speaking

About the role

The FMS acts as the face of Red Bull in their local market in the most relevant way and in line with the global and national strategies and priorities.
The Field Marketing Specialist is based 'in the field,' managing a local team of Student Marketeers and brings the World of Red Bull to life on campus and in market, reaching new entry point consumers.
PEOPLE MANAGEMENT Source & hire with no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities.

Reporting to the Manager, Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull #1 in their region.
The FMS is responsible for gathering key local insights by building strong networks with specific communities & playgrounds including key (local) creators.
Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that
Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions
Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university.
Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program.
Manage sampling requests externally and internally, ensuring these align with wider priorities.
Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
Implement and uphold the national recruitment, on-boarding and training modules for consistency.

Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are.

permanent residents, or individuals who are currently authorized to work in the United States on a valid visa

This listing is sourced directly from Red Bull Distribution Company's careers page and normalized into a canonical job model.