Achieve

Achieve

Principal Growth Manager - SEO/AEO

San Mateo, CA, United States · Principal

Sponsorship not specified$140k-$200kDetected 17 hours ago
AlgorithmsNLPLLMsA/B TestingSEOExcelRecruitingCommunication

About the role

  • Achieve is a leading digital personal finance company.
  • We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions.
  • By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education.

Responsibilities

  • Lead SEO/AEO Strategy and Growth: Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms.
  • Authority and Relevance: Develop actionable plans that continually ramps our brand/domain authority and relevance to ensure high organic visibility and growth rate relative to competition.
  • Data & Discovery Architecture: Stay ahead of how search engines and AI models find information. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers.
  • Technical performance. Effectively partner our technical team to ensure consistently high user experience as measured by Core Web Vitals, EEAT, …
  • Drive Execution and Cross-Functional Impact: Turn strategic ideas into written, actionable plans and effectively partner in-house teams to deliver with quality on a high cadence.
  • Communication Skills: Ability to structure, create, and deliver a compelling, actionable plan to executive level audiences in addition to peers.
  • Test & Optimize: Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance.
  • Measure & Reporting: Define success benchmarks and progressive milestones to get there. Partner Business Intelligence teams in defining tools, reporting progress, diagnosing challenges, and identifying opportunities via funnel data.
  • Revenue Generation: Consistently achieve monthly lead and organic revenue targets.
  • Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms.

Requirements

  • 10+ years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven focus on AEO/AI optimization over recent years.
  • Analytical mindset with experience leveraging internal BI tools alongside third-party SEO and emerging AI attribution software.
  • Strong business acumen with the ability to translate complex search technicalities into clear business impact for executive audiences.
  • The ideal candidate is an impact-driven leader with a consistent track record of delivering quantified organic growth in fintech or similar highly competitive industries.

Nice to have

  • Social Search experience (optimizing for discovery on YouTube, TikTok, Instagram).
  • Experience delivering highly differentiated content frameworks at scale in fintech, financial services, or another highly regulated industry.
  • Strong background in continuous A/B testing and algorithmic experimentation.
  • Ready to define the future of discoverability in fintech?
  • All your information will be kept confidential according to EEO guidelines.
  • Achieve well-being with:
  • 401 (k) with employer match
  • Pet care discounts for your furry family members

Skills

  • Success Metrics:
  • Share of Voice vs. Competitors: Outpace competitors in organic visibility on high-intent solution queries.
  • Define success benchmarks and progressive milestones to get there.

Compensation

  • $140,000 - $200,000 + bonus + benefits.
  • This information represents the expected salary range for this role.
  • We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve's Talent Acquisition leader.

Benefits

  • Medical, dental, and vision with HSA and FSA options
  • Competitive vacation and sick time off, as well as dedicated volunteer days
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This listing is sourced directly from Achieve's careers page and normalized into a canonical job model.