Gen Digital Inc.

Director, Brandformance Marketing

USA - New York, NY · Director

Sponsorship not specifiedDetected 64 days ago

A/B TestingBrand StrategyLeadershipCommunicationCollaboration

About the role

This is a senior leadership role for someone who believes brand and performance are not tradeoffs-but multipliers

Own and evolve MoneyLion's brand strategy, including brand archetype, voice, tone, and messaging frameworks as the business and product portfolio scale.
Partner closely with Product Marketing, Creative, and Growth leaders to ensure brand positioning reflects customer needs, category dynamics, and long-term business goals.
Lead full‑funnel media strategy that connects upper‑funnel investment (CTV, streaming audio, video, sponsorships) with downstream performance outcomes.
Own planning, execution, and optimization of upper‑funnel channels including CTV, streaming audio, YouTube, programmatic video/display, and sponsorships.
We're always looking for smart, fearless and high-impact talent who see AI as a teammate - leveraging it to move faster and deliver meaningful results.

12+ years of experience across brand marketing, media strategy, or brandformance, ideally within a performance-oriented organization.

Proven experience owning brand strategy (archetype, voice, positioning) alongside measurable media outcomes.
Strong grasp of media measurement methodologies including brand lift, incrementality testing, MMM, and competitive benchmarking.
Experience in fintech, financial services, or other regulated industries is required
After you submit your application, you can expect the following steps in the recruitment process:
TA Call
Hiring Manager (Virtual)
The annual base salary for this position is expected to be between $180,000 and $220,000.
Final Interview - Hiring Manager (Virtual or face-to-face)

The annual base salary for this position is expected to be between $180,000 and $220,000.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career - from flexible working options and time off to competitive pay, benefits and well-being programs.
We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off.
Vet and evaluate sponsorship opportunities with a brand + activation lens, prioritizing partners that can deliver measurable outcomes-not just brand health metrics.

Partner deeply with the Head of Growth - Acquisition and Head of Growth - Retention to deliver holistic, coordinated marketing initiatives that move customers from awareness through conversion and long-term value.
At Gen, we are scrappy and relentlessly customer driven.
If this sounds like you, we'd love you to be part of Gen.

Vet and evaluate sponsorship opportunities with a brand + activation lens, prioritizing partners that can deliver measurable outcomes—not just brand health metrics.

This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.