SASSO
Social Media Coordinator
baton rouge, Louisiana
Sponsorship not specifiedDetected 29 days ago
Adobe Creative SuiteCanvaSocial Media MarketingWritingInfluencer MarketingCommunicationCollaborationTime ManagementAdaptabilityOrganizational Skills
About the role
- SASSO is partnering with one of our clients to identify a Social Media Coordinator to execute social media and influencer initiatives for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion.
- The ideal candidate is creative, detail-oriented, and highly organized, with an intuitive sense of the timing and cultural rhythms of professional, collegiate, and youth sports like football, baseball, and other priority categories.
- The ideal candidate understands league structures, NIL and brand ambassador initiatives, and the personalities and moments that resonate with fans and consumers.
Requirements
- Bachelor's degree in Marketing, Communications, or related field (or equivalent professional experience).
- 1-3 years of experience managing social media for consumer brands, preferably within sports or sports-related industries.
- Proficiency with content creation tools such as Canva, Adobe Creative Suite, or similar platforms.
- Experience using social media management tools such as Sprout Social, Later, or Hootsuite for scheduling, engagement tracking, and ROI measurement.
- Strong copywriting skills with the ability to adapt tone for diverse sports-focused audiences and platforms.
- Education and Experience:
- Strong grasp of the seasonal rhythms, league dynamics, NIL programs, and cultural touchpoints that shape professional, collegiate, and youth sports.
- Familiarity with e-commerce marketing and performance metrics (CAC, ROAS) and how social media initiatives support broader conversion goals.
- Behavioral Competencies:
- Creativity and attention to detail
- Sports culture awareness and audience connection
- Social platform fluency (Instagram, TikTok, YouTube, etc.)
- Copywriting and visual storytelling
- Time management and prioritization
This listing is sourced directly from SASSO's careers page and normalized into a canonical job model.