Risepoint

Risepoint

Senior Marketing Analytics Manager – Channel

US - Remote · Senior

Sponsorship not specifiedDetected 1 day ago
SQLBigQuerySnowflakeDatabricksData EngineeringData ScienceData VisualizationA/B TestingSEMGoogle AdsMarketing AnalyticsGoogle AnalyticsPerformance MarketingLeadership

About the role

  • The Impact You Will Make This role gives Risepoint a clearer, faster, and more reliable read on paid media performance and media investment decisions.

Responsibilities

  • Own analytical execution for paid media performance, including spend efficiency, CPL, CPA, funnel conversion rates, campaign pacing, lead quality, application progression, acceptance, and enrollment outcomes.
  • Build and maintain Power BI dashboards and SQL-based reporting assets that connect media spend, platform performance, internal funnel data, MMM/media mix outputs, and enrollment results.
  • Validate and reconcile agency/vendor reporting against media platforms and internal source-of-truth data
  • Support experimentation, incrementality measurement, and MMM/media mix evolution through pre/post analyses, holdout comparisons, test/control reads, lift measurement, scenario inputs, and clear documentation of assumptions and limitations.
  • Build analytical inputs for media investment planning, budget allocation, flighting, and channel mix recommendations in partnership with paid media and marketing leaders.
  • Create recurring routines and frameworks that proactively surface paid media performance opportunities, risks, investment tradeoffs, and recommended actions, rather than operating only as a request taker.
  • Partner with Data Science, Data Engineering, Analytics Solution, paid media stakeholders, agency teams, vendors, and media platforms to improve measurement products, data reliability, metric definitions, tracking consistency, and reporting automation.
  • Validate and reconcile agency/vendor reporting against media platforms and internal source-of-truth data; identify definition gaps, tracking issues, and unsupported conclusions.
  • Quality of recommendations and decision support for paid media allocation, budget flighting, channel mix, and performance optimization.
  • The Senior Manager, Channel Media Analytics is the hands-on analytical lead and performance thought partner for paid media within Channel Analytics.

Requirements

  • Quality of agency/vendor QA, including ability to identify data discrepancies, challenge weak conclusions, and reconcile reporting across systems.
  • 6+ years of experience in channel analytics, digital marketing analytics, performance marketing analytics, or a related data-driven marketing environment.
  • 3+ years of hands-on paid media analytics experience, especially paid search, campaign performance, spend efficiency, conversion tracking, and funnel measurement.
  • Experience validating media platform, agency/vendor, and internal funnel data
  • ability to identify tracking, taxonomy, attribution, and conversion-definition issues.
  • Strong understanding of funnel analytics from impression/click through lead, application, acceptance, and enrollment outcomes.
  • Experience supporting attribution, MMM inputs, media mix analysis, scenario planning, or incrementality testing
  • methodology ownership is not required, but the ability to partner effectively with Data Science and vendors is required.
  • Experience with media platform APIs, self-serve reporting products, or automated data quality monitoring.
  • We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service.

Benefits

  • Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges.
  • Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.

Company info

  • How You Will Bring Our Mission to Life
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This listing is sourced directly from Risepoint's careers page and normalized into a canonical job model.