Maven Clinic
Senior Lifecycle Marketing Manager
San Francisco, CA; Remote, US · Senior · Full-time
Work authorization required$136k-$160kDetected 32 days ago
A/B TestingComplianceDesign SystemsContent MarketingHIPAALeadershipCommunication
About the role
- This is a senior individual contributor role with significant strategic ownership.
- We're looking for someone equally comfortable white boarding a six-month lifecycle roadmap as they are urgently debugging why a Braze canvas trigger isn't firing.
- This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco.
Responsibilities
- Lead lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention
- Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA
- You'll build and run the full lifecycle engine for Maven's consumer products-from first touch through long-term retention-working alongside a lean, cross-functional team of engineers, product managers, and marketers.
- Partner closely with engineering on event schema design, data triggers, and Braze integrations; write requirements for backend events, read data specs, and debug why triggers aren't firing
- Maintain and evolve a modular email design system to ensure production remains fast and scalable
- Own the lifecycle experimentation program: design A/B tests across subject lines, copy, timing, and flow logic; analyze results rigorously; and report on what is truly driving conversion, retention, and LTV
- Collaborate cross-functionally with product, engineering, clinical, and content teams to ensure lifecycle is fully integrated into the member experience
- Strong analytical instincts: you own lifecycle performance reporting, distinguish signal from noise, and build clear cases for investment decisions
Requirements
- Working knowledge of email deliverability, list hygiene, and domain authentication, with an understanding of scaling risks and prevention strategies
Nice to have
- Familiarity with Mixpanel for funnel analysis strongly preferred
- Working knowledge of Customer.io strongly preferred
Compensation
- The base salary range for this role is $136,000 - $160,000 per year.
Benefits
- Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally.
- We remain focused on providing a competitive benefits package for our employees.
- On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:
- Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual professional development stipend and access to a personal career coach through Maven for Mavens
- 401K matching for US-based employees, with immediate vesting
- These benefits are applicable to Maven Clinic Co., US-based, full-time employees only.
- 1099/Contract Providers are ineligible for these benefits.
Equal opportunity
- Maven is an affirmative action and
- equal opportunity employer.
- equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
Visa & Work Authorization
- This role requires active work authorization in the US.
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