Guardian

Marketing Manager, MarTech Enablement & Operations

New York · Full-time

No sponsorship$83k-$136kDetected 21 days ago

Project ManagementStakeholder ManagementSalesLeadershipCommunicationPublic Speaking

About the role

This individual will play a key role in administering and enhancing our marketing technology ecosystem, including sales enablement, digital asset management, and work management capabilities.
They will ensure content is discoverable, compliant, and effectively activated across distribution channels while enabling scale through streamlined processes and data-driven insights.
They are equally comfortable managing platforms, optimizing workflows, and enabling end users in a regulated, client-focused environment.

Administer and optimize core marketing platforms, including sales enablement, digital asset management (DAM/CMS), and work management.
Partner with Technology teams to manage integrations, enhancements, and system roadmaps across the MarTech stack.
Establish and maintain scalable content operations processes that support efficient creation, review, approval, and distribution.
Support the execution of advisor training programs, presentations, and digital experiences powered by enablement platforms.
Leverage work management systems to manage marketing workflows, resource allocation, and project tracking.
Develop reporting and dashboards to provide visibility into project status, capacity, and operational performance.
Partner with Product, Distribution, Compliance, Legal, and Enterprise Marketing teams to ensure alignment across systems, content, and initiatives.
Support audit readiness and governance processes across platforms and content.
Process & Project Management: Proven ability to manage complex workflows, optimize processes, and deliver across multiple initiatives.
Communication: Excellent written and verbal communication skills; able to support training and user enablement.

Ability to work cross-functionally and translate business needs into technical and operational solutions.
In order to be a successful applicant. you must be legally authorized to work in the United States, without the need for employer sponsorship.
Content Operations: Strong understanding of content lifecycle management, taxonomy, metadata, and governance best practices.

Experience with sales enablement, digital asset management (DAM), and/or work management platforms required
familiarity with tools such as Seismic, Adobe Experience Manager, and Adobe Workfront preferred.
Bachelor's degree required
Marketing, Business, Technology, or related field preferred.
MarTech Expertise: Experience with sales enablement, digital asset management (DAM), and/or work management platforms required

Oversee lifecycle management of advisor-facing content within DAM, ensuring proper tagging, version control, and compliance alignment.
Ensure alignment of content with brand standards, regulatory requirements, and distribution needs.
Gather feedback from field users to continuously improve tools, content, and user experience.
Identify opportunities to streamline processes, reduce cycle times, and improve cross-functional collaboration.
Act as a liaison between business stakeholders and technology teams to translate requirements into scalable solutions.
Monitor platform usage, content engagement, and operational KPIs to identify optimization opportunities.
Use data-driven insights to improve content effectiveness, platform adoption, and field engagement.
Ensure all marketing materials and workflows adhere to compliance and regulatory standards.

$82,770.00 - $135,975.00
The salary range reflected above is a good faith estimate of base pay for the primary location of the position.
The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate.
In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Interns are not eligible for most Company benefits.
As part of Guardian's Purpose - to inspire well-being - we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.
Explore our company benefits at www.guardianlife.com/careers/corporate/benefits.
Benefits apply to full-time eligible employees.

application process, Guardian may use artificial intelligence tools ("AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening.

Guardian is an equal opportunity employer.
All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

In order to be a successful applicant. you must be legally authorized to work in the United States, without the need for employer sponsorship.

This listing is sourced directly from Guardian's careers page and normalized into a canonical job model.