Kepler Group
Director, Strategy & Activation
New York · Director
Sponsorship not specified$140k-$160kDetected 51 days ago
Project ManagementStakeholder ManagementSEMGoogle AdsMeta AdsCRMPerformance MarketingPerformance ManagementCompensationLeadershipCommunicationCollaborationMentoringPublic Speaking
About the role
- You'll succeed as a Director, Strategy & Activation if you are a proven client leader with deep digital media expertise, exceptional business acumen, strong people management capabilities, and a track record of driving both client success and account growth.
Responsibilities
- Build and cultivate executive-level client relationships, acting as a trusted advisor and primary strategic partner to senior client stakeholders
- Lead the development of integrated cross-channel media strategies spanning Paid Search, Paid Social, Programmatic/Display, Online Video, and emerging digital platforms
- Oversee strategic direction across campaign planning, activation, optimization, budget allocation, measurement, and reporting to ensure programs deliver against business goals
- Partner closely with channel specialists, analytics, creative, ad operations, and leadership teams to develop integrated solutions that drive measurable business impact
- Manage and develop a team of Associate Directors, Managers, Senior Analysts, and Analysts by providing coaching, mentorship, performance management, and career development support
- Contribute to agency growth initiatives through thought leadership, cross-functional collaboration, new business support, and process innovation
Skills
- 8-10+ years of experience in digital media strategy, cross-channel planning, activation, and performance marketing
- Demonstrated success owning senior client relationships and serving as a strategic advisor to executive-level stakeholders
- Proven experience leading account strategy and driving business outcomes across complex client portfolios
- Strong understanding of performance KPIs, attribution methodologies, audience strategy, measurement frameworks, and optimization approaches
- Strong analytical capabilities with the ability to connect performance insights to broader business objectives and growth opportunities
- Ability to balance strategic vision with a strong understanding of campaign execution and operational excellence
- Proven track record of identifying and driving account growth opportunities through innovative thinking and strategic leadership
- Exceptional client-facing, presentation, written, and verbal communication skills
- Ability to thrive in an entrepreneurial, collaborative, and team-oriented culture
Compensation
- $140,000 - $160,000
- Target Annualized Discretionary Bonus: 10% ($14,000 - $16,000)
- Target Total Cash: $154,000 - $176,000
- Lead high-impact client meetings, quarterly business reviews, annual planning sessions, and executive presentations
- Annual Work From Anywhere 4 weeks per year
Benefits
- Healthcare/Dental/Vision
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave
- 16 week primary caregiver / 6 week secondary caregiver leave
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