Servicetitan

Group Product Manager, Ads Product & Platform

US Remote

Sponsorship not specifiedDetected 12 days ago

Code ReviewAWSData EngineeringData ScienceLLMsProduct ManagementSEMGoogle AdsGoogle AnalyticsPerformance MarketingRecruitingOnboardingLeadership

About the role

Own the full lifecycle of our ads platform: campaign management UI, budget pacing, creative management, and audience tooling.
Drive multi-touch attribution strategy across paid search, LSA, display, and emerging AI-powered placements.
Define and own the measurement framework: ROAS, CPL, LTV-adjusted ROI, and incrementality testing across channels.
Partner with Data Engineering to ensure our event collection, identity resolution, and attribution models are privacy-compliant and future-proof.
Manage and mentor a PM team, including management of a senior PM. Set clear goals, run structured reviews, and grow their craft.
Partner daily with Engineering, Design, Data Science, and Go-To-Market to ship with quality and speed.
You hold strong opinions loosely: opinionated enough to drive alignment, humble enough to update your view when the data says otherwise.
Here's how we'll support you in doing some of the most impactful work of your career:

So, if you have the skills but are hesitant to apply because of your background, apply anyway.
you are a coach who makes PMs around you sharper.
Strong quantitative instincts: you define success metrics before writing a PRD, and you know when a data set is telling you something real versus noise.
You are already disrupting the product you work on with AI - not experimenting with it someday, but shipping AI-driven capabilities today.

Experience in home services, field services, or adjacent trades verticals.
Familiarity with Local Services Ads (LSA) and Google Guarantee / screened provider programs.
Experience working with clean rooms (Google ADH, AWS Clean Rooms) or privacy-preserving measurement frameworks.
Prior experience at a company that monetizes through an ads marketplace (two-sided platform).
Why ServiceTitan
ServiceTitan is the category-defining platform for the trades - a $9.5B company serving plumbers, HVAC technicians, electricians, and dozens of other home-service professionals.
The Ads product is one of the fastest-growing surfaces in the platform, and this GPM role has the scope, the team, and the executive visibility to make an outsized impact.
Be Human With Us:

Represent Ads in executive reviews; translate complex technical trade-offs into crisp business narratives.
AI tools are not used to make hiring decisions; all hiring decisions are made by our hiring teams.

Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career.
In addition to base salary, our total compensation package includes an annual bonus, equity, and a holistic suite of benefits.
Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical.

you will define how tens of thousands of home-service businesses discover, acquire, and retain customers through paid media.
You will not just manage a roadmap - you will actively disrupt the traditional ads stack with AI-native features and position ServiceTitan as the authority on AI Engine Optimization (AEO) for the trades.
You will also manage a senior PM with room to grow the team.
Ads Platform & Infrastructure
Define the roadmap for ad tracking and measurement - from pixel/tag infrastructure to server-side event pipelines and clean-room integrations.
Architect integrations with Google Ads, Meta, Microsoft Advertising, and category-specific ad networks relevant to home services.
AI & AEO Strategy
Lead ServiceTitan's AEO (AI Engine Optimization) strategy - helping our customers be discovered and recommended by AI-powered search engines, voice assistants, and LLM-driven referral surfaces.
Identify and ship AI-native capabilities within the ads platform: predictive bid optimization, AI-generated ad copy, smart budget allocation, and automated campaign health scoring.
Stay ahead of the rapidly evolving landscape - Google AI Mode, ChatGPT search, Perplexity, and what they mean for local service discovery and attribution.
Measurement & Insights

This listing is sourced directly from Servicetitan's careers page and normalized into a canonical job model.