Instructure
Hybrid Sales Development Rep
Salt Lake City, Utah · Full-time
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About the role
- Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
- You'll respond to and qualify inbound interest while proactively prospecting into organizations and accounts that align with our ideal customer profile.
Responsibilities
- Own pipeline generation across an assigned territory, balancing inbound leads and proactive outbound prospecting based on business priorities and buyer intent.
- Partner directly with your Drive Team to develop territory and account strategies, prioritize opportunities, and align on follow-up plans.
- Deliver a strong buyer experience through clear communication, thoughtful storytelling, and relevant discovery.
- Build personalized messaging and sequences that reflect buyer context, industry language, and account priorities.
- Collaborate closely with Sales, Customer Success, Marketing, and other cross-functional partners to create a seamless customer experience.
- We do this by giving smart, creative, passionate people opportunities to create awesome.
- You'll partner closely with your dedicated Drive Team, including a Sales Rep and Customer Success Manager (CSM), to develop territory strategy, prioritize accounts, create meaningful sales conversations, and generate high-quality pipeline.
- Our best SDRs create value through thoughtful discovery and personalized engagement - not just activity.
- Support colleges and universities by understanding institutional priorities and learner needs.
Requirements
- Prioritization: You can effectively balance inbound demand with proactive outbound prospecting and know where to focus your time.
- Ability to work in-person from our Salt Lake City office at least 2 days a week
- Comfort working across both inbound and outbound sales motions.
- Comfort working in modern sales tools and workflows, including: Salesforce, Outreach, Demandbase, LinkedIn Sales Navigator, Zoom, Slack and Google Suite
- Track record of meeting goals and driving outcomes.
- Experience in sales development, outbound prospecting, inbound lead qualification, or a similar customer-facing sales role.
- Strong written and verbal communication skills.
- Ability to work independently in a remote environment while staying aligned to shared goals.
- Success in This Role Looks Like
- Consistently generating high-quality pipeline through a balanced inbound and outbound approach.
- Effectively prioritizing inbound demand and proactive prospecting based on territory needs, buyer intent, and account potential.
- Strong territory ownership, including consistent account coverage and thoughtful prioritization.
- Strong Drive Team partnership through shared strategy, consistent follow-up, and high-quality handoffs.
- Discovery conversations that lead to meaningful buyer engagement and clear next steps.
- Personalized messaging that resonates with prospects and improves conversion over time.
Nice to have
- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Compensation
- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Benefits
- Accurate CRM hygiene and dependable territory coverage.
- Flexible work culture.
- Generous time off, including local holidays and our annual "Dim the Lights" period in late December, when teams are encouraged to step back and recharge based on departmental needs.
- Comprehensive wellness programs and mental health support
- Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
Company info
- At Instructure, we believe in the power of people to grow and succeed throughout their lives.
- And that's where you come in: Hybrid Sales Development Representative At Instructure, we believe in the power of people to grow and succeed throughout their lives.
- And that's where you come in: We're looking for a Hybrid Sales Development Representative (SDR) to generate qualified pipeline across both inbound and outbound sales motions within an assigned territory.
- What We're Looking For
- We're looking for a Hybrid Sales Development Representative (SDR) to generate qualified pipeline across both inbound and outbound sales motions within an assigned territory.
This listing is sourced directly from Instructure's careers page and normalized into a canonical job model.