Bloomreach

Bloomreach

Senior Paid Media Specialist

United States · Senior

Sponsorship not specified$85k-$115kDetected 23 days ago
Agentic AIA/B TestingProduct ManagementSEMGoogle AdsHubSpotSalesforceGoogle AnalyticsCRMForecastingCommunication

About the role

  • You'll be joining a demand generation team that runs multi-million dollar budgets, moves fast, and cares deeply about pipeline, not just clicks.
  • You'll have real ownership here: campaigns to run, hypotheses to test, and data to dig into.
  • Analyze performance across the full B2B funnel - MQLs, SQLs, pipeline, ROAS - and surface actionable insights

Responsibilities

  • Own day-to-day management and optimization of Bloomreach's media accounts across the Americas - including keyword strategy, advanced bid management (smart bidding, value-based bidding, Performance Max), ad copy, and audience targeting
  • Write and brief ad creative for paid search and paid social, working closely with global campaigns and design to get campaigns live
  • Build and test landing pages in HubSpot
  • Support demand generation and brand awareness campaigns across paid social, display, and YouTube
  • Own budget pacing and forecasting across your channels, tracking spend to monthly and quarterly targets
  • Collaborate with SDR teams to understand funnel conversion patterns and improve handoff quality
  • Work directly with advertising partners including Google and LinkedIn
  • We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
  • We are continuously developing & updating competency maps for select functions.

Requirements

  • 3-4 years in paid media in a B2B SaaS environment, agency or in-house
  • Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Facebook Business Manager
  • Working knowledge of Google Analytics, Google Tag Manager, and conversion tracking (pixels, UTMs, event tracking)
  • Experience briefing or writing ad creative for both search and social formats
  • You're analytical - you move comfortably between ad platform data and CRM data, and you know what good performance looks like
  • Proven track record managing significant budgets across paid search, including brand, non-brand, competitor, and partner campaigns
  • Strong command of bid strategy - smart bidding, Performance Max, value-based bidding - and where each applies
  • HubSpot experience, including landing page builds and A/B testing
  • Understanding of privacy and tracking changes - GA4, consent mode, cookieless measurement approaches
  • Familiarity with intent data signals (e.g. Bombora, G2 intent) and how to apply them to audience strategy
  • You test rigorously, document what you learn, and apply AI-assisted tools (Performance Max, Advantage+) with a clear view of where human judgment still matters
  • You can work independently, but you actively share insights and collaborate across the team
  • You communicate clearly - in writing and in conversation - and can brief cross-functional partners (PMM, content, design) without hand-holding

Nice to have

  • Salesforce experience is a plus

Compensation

  • We reward & celebrate work anniversaries -- Bloomversaries!*
  • (*Subject to employment type.

Benefits

  • Health care including medical, dental, and vision insurance
  • We believe in flexible working hours to accommodate your working style.

Company info

  • A great deal of freedom and trust. At Bloomreach we don't clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.
  • We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.
  • We work virtual-first with several Bloomreach Hubs available across three continents.
  • We organize company events to experience the global spirit of the company and get excited about what's ahead.
  • The Bloomreach Glassdoor page elaborates on our stellar 4.6/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5
  • At Bloomreach we don't clock in and out, and we have neither corporate rules nor long approval processes.
  • We are interested in results from day one.
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This listing is sourced directly from Bloomreach's careers page and normalized into a canonical job model.