dentsu
SVP, Social Analytics
New York - 150 E 42nd · Full-time
Sponsorship not specified$163k-$280kDetected 13 days ago
PythonSQLSparkData ScienceData VisualizationStatisticsProject ManagementMarketing AnalyticsExcelLeadershipCommunicationCollaborationOrganizational SkillsMicrosoft Office
About the role
- Job Description: The SVP, Social Analytics is an innovative role that combines deep social experience and analytics rigor.
- This role is an entrepreneurial opportunity to help define analytics for the revival of the 360i agency brand.
- This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator, and commerce measurement across all social platforms.
Responsibilities
- Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels
- Consult with client teams on social measurement best practices, test design, and partner capabilities
- Partner with external social partners to bring alpha and beta opportunities to client teams
- Collaborate with capability and partnership leadership to identify and evaluate social and creator measurement solutions to enable Next Gen Social
- Ensure Social and Marketing Effectiveness teams are aware of social partner measurement changes and potential implications
- Identifies and develops product specific analytics offerings for specific clients
- Evaluates and partners with external vendors and technologies as appropriate
- Partners with new business to identify opportunities for growth and development and enable business growth and development or existing clients
- Responsible for recruiting management level roles within the group and for developing managers
- Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices
Requirements
- Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
- 15+ years in a quantitative business environment
- 8+ years in marketing analytics with knowledge of social and the media planning process
- Experience with all social platforms and their attribution approaches (Meta, TikTok, Reddit, YouTube, Pinterest, and Snap)
- Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms
- Strong organizational skills, political instincts, and proven-leadership ability
- Experience in data visualization (Excel, Tableau, Power BI, Datorama)
- Exposure to mobile, social, and table t measurement approaches as well as understanding the role of attribution and paths to conversion
- Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages
- Advanced in SQL, Python, or R
- Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing
Nice to have
- Master's degree preferred
Compensation
- At least 15 paid holidays per year,
Benefits
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- Flexible paid time off,
- Paid sick and safe leave, and
- Paid parental leave.
- Sets vision/strategy and facilitates team operations to deliver quality and timely deliverables
Company info
- We are here to support you.
Equal opportunity
- Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.
Visa & Work Authorization
- s, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicab
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