Ledge, Inc.

Ledge, Inc.

Marketing Leader

New York City - Hybrid · Contract

Sponsorship not specifiedDetected 15 days ago
Full-Stack DevelopmentAgentic AISEOSEMSalesOutbound SalesAccountingResearchLeadership

About the role

  • You'll be our marketing leader, reporting directly to the CEO.
  • This is a full-stack marketing role at an early-stage company: you'll set the GTM marketing strategy and roll up your sleeves across every channel.

Responsibilities

  • Own marketing-sourced pipeline targets
  • Scale and optimize a multi-channel demand engine spanning paid search, paid social, SEO/content, newsletter sponsorships, events, outbound, and partnerships
  • Manage an in-house SDR and own outbound messaging and targeting
  • Own positioning, messaging, and competitive intelligence
  • Own the website, brand, and all marketing creative
  • Maintain a structured buyer intelligence system that keeps all content grounded in real customer language
  • Manage agency and contractor relationships across brand, design, SEO, content, and paid media
  • Build the marketing team over time
  • Track record of building demand generation at early-stage companies (Seed through Series B): you've held a pipeline number, not just a brand mandate

Requirements

  • 8-12 years of B2B SaaS marketing experience, with at least 3 years in a leadership role
  • Comfort owning both inbound and outbound

Nice to have

  • Experience selling into the office of the CFO
  • Familiarity with AI product positioning
  • Background in competitive markets with well-funded incumbents
  • Experience using AI tools and agents to scale marketing workflows, content production, research, intelligence systems, automation
  • Player-coach mentality.
  • You can set the strategy and also get hands-on with execution.
  • No big team to delegate to on day one
  • Experience marketing to finance, accounting, or "office of the CFO" personas strongly preferred.

Skills

  • a scalable, trustworthy data pipeline combined with autonomous AI workflows and a clean, consumer-grade experience.

Company info

  • you'll set the GTM marketing strategy and roll up your sleeves across every channel.
  • You'll manage a mix of agencies, contractors, and direct hires as the team scales.
  • This role is accountable for pipeline.
  • You'll hold a lead target and revenue target alongside sales.
  • Run the CEO's thought leadership program and paid amplification
  • Produce and direct sales enablement materials: battle cards, comparison pages, email sequences
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