Ouryahoo

Lifecycle Strategy, Senior Manager

United States of America · Senior

Sponsorship not specified$106k-$220kDetected 30 days ago

SparkLLMsA/B TestingProduct ManagementMarketing AnalyticsCRMGrowth MarketingCommunication

About the role

The Senior Manager, Lifecycle Strategy, plays a critical role in defining and scaling end-to-end lifecycle strategies across channels.
You will ensure users receive relevant, timely, and cohesive experiences across all touchpoints and moments in the customer journey.

Own lifecycle strategy for key customer journeys from first engagement through long-term retention and reactivation across all channels.
Partner with Channel Execution and Activation teams across CRM, in-product, paid media, and owned and operated channels to ensure cohesive lifecycle delivery.
Identify and implement AI-driven efficiencies in day-to-day strategy workflows, utilizing generative AI systems (such as Gemini) to accelerate strategic brief drafting, audience persona mapping, and messaging hypothesis creation.
Ensure consistent messaging, timing, and prioritization across channels to deliver a unified customer experience.
Collaborate with Analytics to define lifecycle success metrics, experimentation roadmaps, and insight loops across channels.
Work with Product and Engineering partners to inform in-product lifecycle moments and trigger enablement.
Own lifecycle performance analysis across channels, evaluating effectiveness and diagnosing opportunities for improvement.
Lead experimentation efforts to optimize channel mix, sequencing, and messaging.
For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
Yahoo's Customer Strategy organization is the engine that drives meaningful connections with over half a billion global users.

7+ years of experience in lifecycle strategy, growth marketing, CRM, or retention across multiple channels.
Experience working with CRM, marketing automation, paid media, and personalization platforms.
Experience integrating AI tools into marketing workflows, specifically for predictive audience segmentation or content personalization.
Proven ability to exercise judgment in AI-augmented environments, knowing when to rely on automated systems versus manual strategic intervention.
High degree of autonomy, judgment, and comfort operating in ambiguous environments.
BA or BS degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility.
If you have any questions about how this applies to the role, just ask the recruiter!
Demonstrated experience designing and scaling multi-channel lifecycle strategies in complex product ecosystems.
Strong experience partnering with Product Marketing, Growth, Product, and Channel teams.
Deep familiarity with lifecycle measurement, experimentation, and optimization methodologies.
The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies
exercising sound judgment
working effectively, safely and inclusively with others
exhibiting trustworthiness and meeting expectations
and safeguarding business operations and brand integrity.

The compensation for this position ranges from $105,750.00 - $220,000.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in th

A little about us
We are a team of data-driven, customer-first strategists who build, scale, and optimize personalized user journeys across Yahoo's legendary portfolio of products (Finance, Sports, Mail, News, and more).

This listing is sourced directly from Ouryahoo's careers page and normalized into a canonical job model.