Spe
EVP, Head of YouTube and Social Platforms, Strategy & Operations
Culver City, California
Sponsorship not specified$475k-$525kDetected 20 days ago
RESTContent MarketingBrand StrategyCadencePremiere ProLeadershipCommunicationCollaboration
About the role
- Sony Pictures Entertainment is an equal opportunity employer.
- We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
- SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
Responsibilities
- Leverage insights to make data-informed programming decisions and support the ongoing development and distribution of insights incorporating critical platform data
- Collaborate with Marketing and Franchise Management to ensure valuable IP reaches fans; enable audience development, nurturing existing communities while identifying latent demand for library.
- Ensure alignment with legal, finance, privacy and others to implement best business practices in channel management functions
- Deliver against the needs and priorities of IP stewards and Franchise Management to ensure that brand narratives are consistent across all audience touchpoints
- Support Insights, Strategy & Analytics' ongoing development and deployment of data and analytics tools and capabilities across YouTube activities and the rest of SPE that can leverage YouTube/social data
- Co-develop and deploy IP enforcement and engagement policy, ensuring content claiming efforts strike balance with creators while protecting our assets
- Model data-informed decision-making behavior in management of channels to help further develop the practice in other parts of the business
- Identify opportunities to leverage Sony synergies while evaluating 3rd party vendors, defining optimal build vs. buy vs. partner approaches
- Make our YouTube/digital channels and channel management capabilities a valuable in-house resource to drive increased earned media/higher RoAS to aid the efficiency and impact of marketing campaigns.
- Partner with key stakeholders, including Corp Comms, to enhance SPE brand equity
Requirements
- Seasoned media exec with 15+ years of experience at both technology companies and studios, including meaningful hands-on expertise in the YouTube ecosystem
- Demonstrated experience with managing 'gold standard' IP and premiere franchises
Compensation
- The anticipated base salary for this position is $475,000 to $525,000.
Benefits
- Identify, track, and manage KPIs for global portfolio and/or each channel to optimize for profitable revenue growth and channel health.
- Develop best-in-class capabilities for planning, launching, programming, monetizing, and maintaining the health of channels
- Prioritize efforts that can deliver measurable benefits at scale (e.g. proprietary tools)
This listing is sourced directly from Spe's careers page and normalized into a canonical job model.