Authentic Brands Group

Senior Manager, Integrated Marketing

New York, New York · Senior

Sponsorship not specified$90k-$110kDetected 2 days ago

Content MarketingContent CalendarsBrand StrategyExcelIntellectual PropertyResearchCommunicationCollaborationMicrosoft Office

About the role

It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences.
Why Authentic You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment.
What we're saying is, this isn't your average day job.

Responsibilities

Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables, and accountabilities are clear and aligned with the business.
Drive planning and execution of new content strategies that drive brand relevance and engages consumers.
Manage social content calendars to optimize posting schedules and engagement opportunities for brands.
Plan and manage influencer campaigns on ABG proprietary influencer software, Winston.
Working both organically and within a given budget, lead execution of influencer and content marketing campaigns to promote across platforms.
Senior Integrated Marketing Manager will manage all brand marketing efforts for key brands.
You'll leverage innovative planning, strategy, and collaboration to build and evolve these brands to breakthrough initiatives in global markets, digital channels, and key retail accounts.
Manage product need requests for campaigns and influencer seeding. Manage sample closet
Collaborate with internal teams to develop strategic gifting and seeding programs.

Requirements

You'll collaborate with peer groups across functions including Brand, Sales, Creative, Stores, and PR to build and execute 360-degree, integrated marketing programs.
Bachelor's Degree in marketing, business, or a similar field.
A minimum of 5+ years of experience in brand marketing and management
fashion brand marketing experience is required.
Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign concepts, social media, and digital marketing.
Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, and all social media platforms.

Compensation

$90,000 - $110,000
Formulate and implement brand marketing strategies, social media and digital plans to achieve brand/business goals and annual financial targets.
Plan and execute annual Brand Summits for the brand to present annual brand strategy, marketing plans and activations to key licensees and stakeholders
You'll also work directly with global licensing partners and target retail accounts to drive the brand's strategic vision and execute campaigns that extend from the annual brand plan.

Company info

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide.
Why Authentic
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform.
As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology.
Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide.
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment.
If you're hungry to drive ideas into action and own your career, let's chat.
Our team is rapidly innovating to evolve and define the future of our brands.
With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission.
We reimagine, evolve and transform brands!
At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage.
Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation.
Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
Senior Manager, Integrated Marketing
All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

Equal opportunity

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

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