General Atlantic

Associate, Social Media

New York - Park Avenue · Senior

Sponsorship not specified$100k-$125kDetected 1 day ago

Project ManagementContent MarketingCommunicationOrganizational Skills

About the role

General Atlantic is hiring a Social Media Associate to join our New York-based marketing team.
This is an exciting opportunity to help shape and scale GA's social media presence at a pivotal moment of growth and brand expansion.
We're looking for a digitally fluent storyteller and strategic content marketer who can help elevate General Atlantic's voice across social platforms through thoughtful content, strong editorial judgment, and best-in-class execution.

Lead the development and execution of General Atlantic's social media strategy across key platforms, including LinkedIn and X
Manage day-to-day social media operations, including editorial planning, publishing workflows, approvals, and calendar management
Create and develop social-first content, including platform-native copy, visual direction, and campaign messaging that aligns with GA's brand standards and voice
Partner closely with Marketing, Communications, and subject matter experts across the firm to translate complex business and investment themes into engaging social storytelling
Collaborate with internal and external creative partners to develop high-quality visual assets and multimedia content
Manage organic and paid social campaigns, including audience targeting, content amplification, and performance optimization
Monitor social performance metrics and audience insights to develop actionable recommendations that refine content strategy, optimize campaign effectiveness, and drive audience engagement and brand impact
Maintain consistency in tone, messaging, and visual identity across all social channels and regions
Support the continued evolution of social media processes, governance, and content operations to enable scale across the organization
General Atlantic is a leading global investor with more than four and a half decades of experience providing capital and strategic support for over 885 companies throughout its history.

Bachelor's degree required
3-5+ years of experience in social media, preferably within financial services, media, professional services, or other complex global organizations
Exceptional writing and editing skills, with the ability to craft clear, concise, and engaging platform-native copy
Strong understanding of social media trends, audience behavior, and platform best practices
Entrepreneurial and solutions-oriented, with the ability to operate independently and bring structure to evolving processes
Demonstrated experience managing brand social media channels and executing content strategies across major social platforms
Experience collaborating with creative teams to develop visually compelling and strategically aligned content
Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment
Analytical mindset with experience interpreting performance data and applying insights to improve content effectiveness
Comfortable working across functions and building relationships with stakeholders at varying levels of seniority
Strong attention to detail and commitment to accuracy and quality
Excellent verbal and written communication skills
An effective collaborator with the ability to develop credibility and trust, whether working independently or partnering with colleagues across teams and geographies

Familiarity with paid social strategy, social analytics platforms, and AI-enabled marketing tools preferred

The firm leverages its patient capital, operational expertise, and global platform to support a diversified investment platform spanning Growth Equity, Infrastructure, and Strategic Solutions.

This listing is sourced directly from General Atlantic's careers page and normalized into a canonical job model.