Mediabrands
Associate Director, Business Analytics
New York, New York, United States · Director
Sponsorship not specified$110k-$135kDetected 42 days ago
SQLData ScienceData VisualizationMarketing AnalyticsResearchLeadershipCommunicationCollaborationProblem SolvingPublic Speaking
About the role
- Help operationalize measurement approaches spanning:
- Analytics Delivery & Workflow Management
Responsibilities
- Support presentation of analytics findings and strategic insights to client teams
- Support development and maintenance of integrated measurement plans across HCP and DTC campaigns
- Support operational processes that improve scalability and efficiency of analytics delivery
- Partner with client stakeholders to understand business objectives, measurement priorities, and reporting needs
Requirements
- Experience working in cross-functional client environments
- Required Skills & Experience
Nice to have
- Audience Strategy
- Client Solutions leadership
- Help ensure alignment between analytics outputs, media strategy, audience activation, and optimization initiatives
- Serve as a collaborative bridge across analytics and activation teams
- 5+ years of experience in analytics, marketing science, media analytics, or business intelligence
Skills
- campaign goals
- KPIs
- audience strategies
- optimization frameworks
- endemic and non-endemic HCP media
- DTC media
- audience activation initiatives
- omnichannel engagement programs
- channels
- tactics
- audiences
- media investments
Compensation
- $110,000 - $135,000 USD
Benefits
- Support analytics leadership across HCP and DTC / patient initiatives for a major healthcare client
Visa & Work Authorization
- , color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by appli
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