Mediabrands

Mediabrands

Associate Director, Business Analytics

New York, New York, United States · Director

Sponsorship not specified$110k-$135kDetected 42 days ago
SQLData ScienceData VisualizationMarketing AnalyticsResearchLeadershipCommunicationCollaborationProblem SolvingPublic Speaking

About the role

  • Help operationalize measurement approaches spanning:
  • Analytics Delivery & Workflow Management

Responsibilities

  • Support presentation of analytics findings and strategic insights to client teams
  • Support development and maintenance of integrated measurement plans across HCP and DTC campaigns
  • Support operational processes that improve scalability and efficiency of analytics delivery
  • Partner with client stakeholders to understand business objectives, measurement priorities, and reporting needs

Requirements

  • Experience working in cross-functional client environments
  • Required Skills & Experience

Nice to have

  • Audience Strategy
  • Client Solutions leadership
  • Help ensure alignment between analytics outputs, media strategy, audience activation, and optimization initiatives
  • Serve as a collaborative bridge across analytics and activation teams
  • 5+ years of experience in analytics, marketing science, media analytics, or business intelligence

Skills

  • campaign goals
  • KPIs
  • audience strategies
  • optimization frameworks
  • endemic and non-endemic HCP media
  • DTC media
  • audience activation initiatives
  • omnichannel engagement programs
  • channels
  • tactics
  • audiences
  • media investments

Compensation

  • $110,000 - $135,000 USD

Benefits

  • Support analytics leadership across HCP and DTC / patient initiatives for a major healthcare client

Visa & Work Authorization

  • , color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by appli

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