CALPAK
Senior Brand Marketing Manager
Gardena, United States · Senior
Sponsorship not specifiedDetected 42 days ago
Content CalendarsBrand StrategyInfluencer MarketingLeadershipCommunicationCollaborationOrganizational Skills
About the role
- Reporting to the Director of Brand Marketing, the Senior Brand Manager is both a strategic thinker and an executional driver, and a key decision maker in translating CALPAK's brand vision into impactful, integrated marketing initiatives.
- Continuously evolve CALPAK's approach to storytelling, creator collaboration, and experiential marketing.
- Contribute to seasonal planning and quarterly brand-calendar development while managing the monthly social media calendar and providing oversight on the monthly retention calendar.
Responsibilities
- Manage and mentor Brand Coordinators, ensuring high-quality execution and professional growth.
- Serve as a brand lead across internal teams, ensuring cross-functional alignment.
- Partner closely with Creative, Social, Acquisition, and Retention teams to bring integrated campaigns to life.
- Provide additional support as needed.
- This role leads the brand team in how CALPAK shows up across digital channels and in person, elevating brand perception, expanding awareness, and deepening emotional connection with consumers.
- The role leads cross-functional collaboration across Creative, Social, Acquisition, and Retention teams, ensuring all brand touchpoints are cohesive, compelling, aligned, and performance-informed.
- This role also oversees external partners, manages direct reports, and provides clear directional support in how CALPAK builds and scales its brand presence across channels and communities.
This listing is sourced directly from CALPAK's careers page and normalized into a canonical job model.