HeyGen
Head of Enterprise Marketing
San Francisco / Los Angeles · Senior
Sponsorship not specified$200k-$250kDetected 44 days ago
SalesResearchLeadership
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odds of building a lasting career here
57Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role74
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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About the role
- At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more
- people with the power to reach, captivate, and inspire audiences.
Responsibilities
- Build our strategic account marketing engine
- Partner closely with Enterprise Sales to develop and continuously refine our named-account strategy, account tiers, priority industries, and buying committees.
- Build the ABM playbook for HeyGen from the ground up, defining how Marketing and Sales work together to penetrate and win our highest-value accounts.
- Develop deep understanding of priority accounts, their business challenges, key stakeholders, existing HeyGen adoption, and signals of buying intent.
- Create repeatable account planning and measurement systems that can scale as our enterprise business grows.
- Create programs that get us into the accounts that matter
- Develop highly targeted campaigns across paid media, personalized digital experiences, executive programs, field marketing, gifting/direct mail, and other channels.
- Create personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries.
- Build executive programs - including intimate dinners, roundtables, VIP events, and executive-to-executive engagement - that create meaningful relationships with senior enterprise buyers.
- Develop creative ways to surround entire buying committees, reaching champions, decision-makers, influencers, and stakeholders with messaging relevant to their role.
Requirements
- Experience working with high-ACV, complex enterprise sales motions involving multiple stakeholders and long sales cycles.
- You can present an enterprise marketing strategy to the leadership team in the morning and personally ship a campaign in the afternoon.
Nice to have
- Over the last decade, visual content has become the preferred method of information creation, consumption, and retention.
- Learn more at www.heygen.com.
- HeyGen already has significant organic adoption inside many of the world's largest enterprises.
- Our next opportunity is to turn that awareness and usage into deep, strategic enterprise relationships - while proactively breaking into the high-value accounts we want to win.
- You'll be the founding leader of this function, reporting to the CMO.
- Experience with broader B2B demand generation is a plus.
- Over time, this role may expand beyond strategic accounts into more scalable enterprise and mid-market programs.
- Experience at a fast-growing PLG company is a strong plus.
Compensation
- $200,000 - $250,000 + equity + benefits
- Please note that the salary information is a general guideline only.
Benefits
- As part of our total rewards package, HeyGen offers equity, comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
Company info
- About HeyGen At HeyGen, our mission is to make visual storytelling accessible to all.
- We're looking for someone who sees AI not simply as something HeyGen sells, but as a fundamental part of how modern marketing should operate.
- Join us at HeyGen and be part of a team that's reshaping the world of video creation through innovative technology!
Equal opportunity
- HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
- HeyGen is an Equal Opportunity Employer.
This listing is sourced directly from HeyGen's careers page and normalized into a canonical job model.