EER Poland

Head of International Marketing

Remote, US

Sponsorship not specifiedDetected 271 days ago

A/B TestingResearchLeadershipCollaboration

About the role

Our client is a global industry leader, operating in over 210 countries worldwide, with a mission-driven focus on making health care accessible to everyone.
We are looking for an experienced marketing leader who can combine strategic vision with operational excellence.

Strategy & Market Growth Develop and execute regional growth strategies based on market research, performance data, and testing frameworks (DDA, MMM, incrementality).
Build scalable playbooks for new market launches, ensuring each country strategy reflects local culture and regulations.
Partner with country and functional leaders to drive user acquisition and brand awareness across EMEA markets.
Campaign Management & Media Lead the full cycle of offline marketing campaigns (TV, OOH, Direct Mail, Partnerships) and collaborate closely with external agencies.
Optimize cross-channel marketing mix and budget allocation to maximize ROI.
Leadership & Collaboration Lead, mentor, and inspire an international team of marketers and project managers.
Manage relationships with local partners, media outlets, and agencies to amplify brand presence.
This is a high-impact position for someone who understands how to build a global brand through local insights, data, and culture.
As the Head of International Marketing, you will lead the development and execution of data-driven growth strategies across multiple European markets (excluding the UK).

8-10+ years of experience in international marketing, including 4+ years in a senior leadership role (Head/Director level).
Proven experience managing large budgets and driving multi-marke t growth initiatives.
Expertise in multichannel marketing (TV, OOH, Partnerships, PR, Digital Performance).
Strong analytical and strategic mindset, with the ability to translate data into actionable insights.

The opportunity to lead international marketing for a global organization transforming access to mental health care.
About the Role Our client is a global industry leader, operating in over 210 countries worldwide, with a mission-driven focus on making health care accessible to everyone.
You'll oversee multi-channel campaigns, manage substantial marketing budgets, and lead a cross-functional team that drives measurable growth and brand equity in one of the most dynamic digital health companies globally.

This listing is sourced directly from EER Poland's careers page and normalized into a canonical job model.