AssetWatch, Inc.
Sr. Manager, SEO/AEO
United States · Senior · Full-time
Sponsorship not specifiedDetected 12 days ago
JavaScriptSEOContent MarketingHubSpotSalesforceGoogle AnalyticsCadenceResearchLeadership
About the role
- You'll work directly with our Webmaster (implementation) and Content Manager (executes your briefs).
- You are the brain; you'll have the builders.
- This is not a "set it and check in monthly" role.
Responsibilities
- We combine wireless vibration and temperature sensors with a 24/7 AI monitoring layer and a team of on-staff Certified Maintenance Engineers who deliver prescriptive recommendations directly to plant teams.
- You'll build and own a clear, documented path from where organic stands today to a state where it delivers consistent, qualified pipeline on a repeatable basis.
- Experience building search from scratch at a company in a market-creation or category-definition phase - you know what it's like to be first and you see that as an advantage.
- You measure your own success in pipeline and revenue influence, not page-one rankings.
Requirements
- Demonstrated obsession with performance data - you have a daily routine around Search Console, rankings, and organic conversion metrics and you don't need to be reminded to check them.
- Proven record of connecting search performance to pipeline - you can show the funnel from keyword to closed deal, not just keyword to click.
- Familiarity with AEO / GEO - you've been paying attention to how AI search is reshaping how B2B buyers discover and shortlist vendors, and you have a point of view on how to win there.
- Experience in industrial, manufacturing, or IIoT markets - you understand what a reliability engineer cares about and how they buy.
- Experience briefing and managing content writers to SEO standards that produce pipeline, not just traffic.
- Familiarity with HubSpot CMS, Salesforce, and multi-touch attribution models.
- You are the brain
Skills
- AEO / Generative Engine Optimization
- Structured content briefs that train the Content Manager to produce AEO-optimized assets, not just traditional SEO pages.
- Technical SEO
Compensation
- The base salary range for this full-time position is posted below, plus equity and benefits.
Benefits
- Core Web Vitals targets, schema implementation, crawl/indexing health, internal link architecture, and JavaScript rendering requirements.
- Crawl budget management, log file analysis, and indexing health monitoring as routine practice, not one-time projects.
Company info
- AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day.
- We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal - To build the future of predictive maintenance.
- As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
- AssetWatch is an AI-driven industrial IoT condition monitoring platform that helps manufacturers protect their most critical equipment before it fails.
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