Manulife and John Hancock

Manager, National Account and Distribution Marketing

Boston, Massachusetts

Sponsorship not specifiedDetected 13 days ago

Project ManagementEmail MarketingSalesforceMarketoSalesCommunicationProblem SolvingPublic SpeakingWriting

About the role

This role sits at the intersection of Distribution, Our Longer.
This role will be partnered with the Director of National Account Marketing, in execution for product launches, firm (B2B) relationships, sales enablement, and longevity-related projects.
Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity.

Responsibilities

Partner with National Account VPs and distribution team members to plan and execute structured marketing communications aligned to key meetings, events, and business priorities
Design and deliver pre- and post-meeting communication that reinforces key messages and drives advisor engagement and follow-through activity through partnering with sales enablement, support, and wholesalers.
Collaborate with the Director of National Account Marketing and members of Product Marketing team to align messaging, timing, and campaign priorities and ensure a coordinated go-to-market approach for targeted National Accounts or territories
Along with the Director, serve as a marketing partner to key National Accounts, and select strategic regional relationships
This role will have additional responsibilities for marketing support, content creation, and campaigning to support the Longer. Healthier.Better. Network.
Support the development and execution of tailored marketing plans that reflect each partner's distribution model, priorities, and field dynamics
Create and refine presentations, campaigns, and sales enablement materials, ensuring clarity, quality, and alignment with brand, compliance, and messaging standards
Identify opportunities to scale effective communication strategies and campaigns across distribution partners
Maintain relationships with members of the sales team to enable and inform future campaigns and collaborations
Manage end-to-end execution of initiatives, including creative development, compliance review, approvals, and project tracking

Requirements

Minimum of bachelor's degree in Marketing, Communications or related field of study
Excellent project management skills with the ability to juggle multiple priorities and meet challenging deadlines
Ability to work independently, with multiple projects being managed in parallel with potentially conflicting prioritization

Nice to have

Strong proficiency with technical platforms for email distribution (eg., Marketo), workflow management (eg., Workzone), compliance (eg.
Red Oak), and CRMs (eg.
Experience with large-audience webinar platforms (eg.
CVENT, ON24, etc.) a plus.

Compensation

We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, r

Company info

John Hancock Life Insurance Company (U.S.A.)
As part of our global team, we'll support you in shaping the future you want to see.
We'll empower you to learn and grow the career you want.
We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

Visa & Work Authorization

r practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related co

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